February 2021 Edition
Trends for 2021!
We are continuing this month with our series on what we see and hear happening with marketing in 2021. Last month we gave you our Top 2 areas, which were Customer Service and Consistency (January 2021 Marketing Tips). The next two on our list are:

Retention: With the demise of third-party cookies phasing out of Google by 2022, we are seeing a lot of Google Ad budgets shifting from retention to retention strategies and channels like email. This will have a positive impact on the customer experience.

Personalization: More people are now working remotely and having to find new ways to stay connected. Personalized marketing will be important to replace that face-to-face value that many businesses have now lost. This may be a huge differentiator among the competition. Companies that can build relationships and stay connected “virtually” to their audience will be very important.

We will share more from our list each month and probably make adjustments along the way, as we all will have a great 2021!

If you have any questions, please feel free to reach out to me.

Allen Jernigan, CEO
My Marketing Department, Inc
February 2021
Feb 2: Groundhog Day
Feb 4: World Cancer Day
Feb 5: National Wear Red Day
Feb 7: Super Bowl Sunday
Feb 9: National Pizza Day
Feb 14: Valentine’s Day
Feb 15: President’s Day
Feb 16: Mardi Gras
Feb 17: Ash Wednesday
Feb 20: Love Your Pet Day
When Words Might Be True,
But They Don't Tell the Truth
Microsoft is guilty of gaslighting its customers in their latest ad for the Surface Pro 7. "The dangerous thing about gaslighting, especially in marketing, is that all of the words you use might be true. They just don't tell the truth." 
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