Promontory Point Capital
Promontory Point Capital is pleased to announce our firm's most recent client success with GenAlpha Technologies.

Headquartered in suburban Milwaukee, GenAlpha Technologies offers a comprehensive suite of software and services with a complete aftermarket solution for original equipment manufacturers.  The Company's GenSuite SAAS product provides its customers with a unique platform including eCommerce, data conversion, eCatalogs with 2D and 3D interactive technology, and data analytics.  When integrated with an OEM's existing ERP system such as Oracle, J.D. Edwards, Microsoft Dynamics, amongst others, the GenSuite platform is designed to automate the business process and enable high margin aftermarket parts sales growth for OEM's.
Earlier in 2017 GenAlpha was introduced to PPC by the Company's law firm given the shareholders' desire to explore ownership liquidity options.  In addition to achieving shareholder liquidity goals, the owners of the business wished to secure a partner for GenAlpha's management team to support the Company's continued growth and product development. PPC's engagement strategy focused on identifying interested strategic and financial parties with an established track record of supporting technology-driven businesses similar to GenAlpha.  Through a transaction arranged by PPC involving Shore Points Capital and Greyrock Capital Group, GenAlpha's shareholders and leadership team achieved their stated objectives.  The closing of this transaction was announced in November of 2017. 
Read the press release.        
Promontory Point Capital  is a Milwaukee-based investment banking firm focused on the needs of Midwestern privately-held businesses. Since being formed in 2004, our firm has led over 110 client engagements including the arrangement of debt and equity financing, the evaluation of business sale and recapitalization options, and the planning and execution of growth strategies involving acquisitions, mergers, and joint ventures. 

Situations where Promontory Point Capital has been helpful include:
  • Business owners and management teams wishing to better understand their options for exploring a full or partial sale of their business, a shareholder recapitalization, or the acquisition of another entity. 
  • Financing needs encompassing bank and non-bank financing, subordinated debt, and/or equity capital ranging from $5MM to $100MM to fund activities such as internal growth, expansion, shareholder redemptions, some level of senior debt repayment, and/or acquisitions. 
  • Companies facing operational challenges or those that are financially over-extended, where our firm's profit improvement skills and sources of non-bank financing can both stabilize and better capitalize our client's business.
We welcome your confidential inquiry and encourage you to visit our website at for more information on our firm's capabilities and numerous other client successes.

Chris Riegg
Bill Penkwitz

Mike Burmesch
Senior Associate
Andrew Eck