Mike Gentry is currently the Co-Founder and Director of High School Strength- a website that equips strength and conditioning coaches with proven leadership and training strategies to help athletes perform at their best and win at life . His mission is to encourage, educate, and support high school strength and conditioning coaches. Gentry retired as Associate Athletics Director for Athletic Performance in 2016 after a thirty-four year career directing the collegiate strength and conditioning programs at East Carolina University and Virginia Tech. He was inducted into the USA Collegiate Strength and Conditioning Coaches Hall of Fame in 2011.