October 10, 2023

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Geoff Freeman, President & CEO

of U.S. Travel, to Keynote at

2024 NYS Tourism Conference

Geoff Freeman, the President & CEO of U.S. Travel, will be the Keynote Speaker at the 2024 NYS Tourism Conference held in Niagara Falls on April 17-19. Whether you are a U.S. Travel member or not, it will be to your benefit to hear from Geoff Freeman. We hope that you can be part of extending a New York State welcome to the Chief Executive of U.S. Travel!

"Geoff Freeman and the team at U.S. Travel are the tourism industry's eyes and ears in Washington DC. We look forward to getting their insights on the priorities for our industry at the national and international level."

- John Percy

President & CEO, Destination Niagara USA

Board of Directors Member at NYSTIA and U.S. Travel

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In This Newsletter:

2024 NYS Tourism Conference:

  • Keynote Speaker Announcement:Geoff Freeman, President & CEO of U.S. Travel


  • Are You a Tourism Champion?
  • Take the 2024 NYSTIA DEAI Survey
  • ITS 2023 & NYS Marketplace: There is Still Time to sign up!

Member News:

  • Genesee County's Eclipse Initiative Releases Original Children's Book
  • Are You a Member of U.S. Travel? Take their Member Survey?


  • Business Operations Summit, October 9-11
  • Advocacy Summit, October 10-12

Featured Co-Ops:

  • AMERICA Journal: Spring 2024 NYS Travel Planner
  • ROVA: The Magazine for Epic Road Trips

Job Postings:

  • Tourism Administrative Assistant, Destination Marketing Corporation

Are You a Tourism Champion?

Join the 2024 Tourism Champions initiative to participate in 18+ travel events in five states and Canada. The utilization of Market NY grant and sponsor support is planned, enabling us to take the program to a new level. Be a part of a 16+ supplement in America Journal magazine to reach the German travel market! Learn more and SAVE $$$ with the bundled package of benefits and features.

Learn More

Take the 2023 NYSTIA DEAI Survey

As we continue our work in the NYSTIA Diversity, Equity, Accessibility, and Inclusion (DEAI) initiative, we ask you to participate in our new, brief survey. This survey delves into DEAI in our workplace, visitation, and marketing. Our goal is to assess our progress and future needs to support DEAI initiatives that will help all of us to grow our business.

This survey is designed to be shared: The more feedback we can get from the NYS tourism industry, the better!

Take the Survey

Sign Up Today for the NYS Marketplace: Curated by Alon Tourism Solutions

The pavilion managed by NYSTIA is sold out, but there is still time to sign up for the NYS Marketplace! Join us for an opportunity to present your New York State destination and/or tourism business to key international and domestic inbound travel trade buyers during ITS2023. This interactive sales opportunity is available for you to share your elevator pitch with travel trade buyers!

Learn More & Register

Member News

All News

Genesee County’s Eclipse Initiative Releases Original Children’s Book 'Genny Sees The Eclipse'

The Genesee County Chamber of Commerce officially published an original 28-page soft cover children’s storybook, “Genny Sees The Eclipse” in commemoration of the 2024 total solar eclipse that will dip the county into deep twilight for 3 minutes and 42


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Are You a Member of U.S. Travel? Take Their Member Survey!

Please take a few moments to share your candid, thoughtful insights about your experience with U.S. Travel and your perspective on our agenda to grow travel to and within the U.S.

Take the Survey

Upcoming Events

All Events

Business Operations Summit

October 9 - 11

Event | Destinations International | Learn more

Advocacy Summit

October 10 - 12

Event | Destinations International | Learn more

Featured Co-Ops:

All Co-Ops


AMERICA Journal, established 30+ years ago, is the #1 German travel magazine featuring US destinations! NYSTIA members have the opportunity to feature their destination in the Spring 2024 New York State section for a discounted rate: Content will be created by America Journal's professional travel writers with your input/requests.

Deadline to sign up: December 15

Learn more

ROVA: The Magazine for Epic Road Trips

Reserve your space by October 13th and be sure to feature content adjacent to this issue's special content:

1) 3rd Annual State Park + Historic Site Destinations

2) Rock Climbing Content

This issue also includes bonus sponsored content: receive inclusion on a sponsored page in the park's section with a paragraph on a Park or Historic Site in your destination!

Learn more

Job Postings

All Jobs

Tourism Administrative Assistant,

Destination Marketing Corporation

As the Tourism Administrative Assistant, you will field visitor inquiries, manage digital content, curate Information Technology needs of the office, oversee the functionality of websites and event calendars, record meeting minutes, and more. DMC team members are passionate about Central New York and engaged participants in our communities. Organized, detail-oriented, and tech-savvy.

Learn More

Take the 2023 Tourism Advocacy Survey | Share your DEAI Case Study

2024 Tourism Champions Agreement | Submit a Workshop Proposal

ITS2023 Exhibitor Package Available | 2023 Travel Show Schedule


Advancing economic responsible growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.

For more information about NYSTIA membership, events, advocacy, Co-Ops, and other services visit: www.nystia.org

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