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August 5, 2014 - In This Issue:
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 FROM THE CHAMBER BOARD
Welcome Robin Waters, President & CEO
The Chamber Board is excited to introduce Robin Waters as our new President & CEO for the Basalt Chamber of Commerce.
Robin Waters has worked for 20-plus years in marketing and community development, including coalition building, business development, event planning, public relations and fundraising, often serving as a catalyst for change and growth. She maintained a tourism center in Costa Rica, where she spearheaded programs in arts, crime prevention, and water safety, as well as working with the national utilities company to bring electricity into remote regions of the country. Born in Florida, she's also lived in Scotland and Washington, DC where she provided consulting services to corporations and non-profit organizations. There she received the first Business Excellence Award offered by the Montgomery County Chamber of Commerce.
She lived in the Roaring Fork Valley in the 1980's and worked for local newspapers and television before joining a US congressional campaign as media and advance coordinator. Since returning to Basalt from Costa Rica in 2000 she resumed her work on behalf of private companies and charitable organizations as a consultant, volunteer and on advisory and directorial boards, while also managing and developing real estate property in Colorado and Florida. She has a Masters degree in History and Fine Arts from the University of St. Andrews, Scotland where as Convener of the Staff-Student Council she spearheaded the drive to establish a Political Science Department which has grown to 30 staff members and in 1994 conceived the renowned Centre for the Study of Terrorism and Political Violence (CSTPV).
Robin is thrilled represent the Basalt business community as President of the Chamber of Commerce. She comes to the position with enthusiasm and a host of ideas in support of our mission to provide ongoing opportunities for each of you to grow in your business. She's looking forward to meeting all of our members, engaging new members, and working together to ensure the economic vitality and overall well-being of our community. Please welcome Robin at the Caboose or the upcoming Business After Hours on August 21 at Webshine off Midland Avenue on the river.
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WELCOME NEW MEMBERS
July 2014
Windows & Doors by SolarGlass
(970) 988-0804
207 Basalt Center Circle, Ste 101
Basalt, CO 81621
We offer Marvin Windows & Doors, Velux skylights and custom doors by Trustile. We also offer installation services.
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"LIVE AFTER FIVE" SUMMER CONCERTS
Tomorrow - 5:30pm-8:00pm-August 6th in Willit's Park!
Join us in Willit's Triangle Park tomorrow, August 6th for Poser! A Colorado dance band performing a wide range of classic to modern rock 'n' roll. For more information about this band go to http://www.theposerband.com/.
There is no beer garden this week so please bring your own beverages!
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NOW ACCEPTING 2015 BOARD NOMINATIONS
3 Full Terms Opening in January!
The Chamber Board is looking for nominees to fill out the 2015 Board of Directors. If you or someone you know are interested in getting involved and making a difference in fulfilling the mission and vision of the Basalt Chamber, email Chamber President & CEO, Robin Waters, at [email protected] or Chamber Board Chair-Elect, Bill Simon, at [email protected] for more information. It's a great team and a great way to make a difference in your community!
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BUS STOP CLOSURE
Attention Aspen Junction and Downtown Basalt Commuters!
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WEEKLY BUSINESS TIP
What to Do When the Customer Is Wrong
Every business owner has heard the mantra "the customer is always right." While that's true to the extent that customers usually know what they want, it doesn't mean that you're always going to be able to give them what they want. Here's the first mistake most startups make: saying yes to everything. If you bend over backward to accommodate every customer's requests, you're going to end up with a company that has no clear identity. That's bad for your business and your customers. Here are a few examples of when you need to say no:
1. Saying no can be the exact right move.
When customers ask for something your company doesn't offer. If you don't offer it, there's a good chance that providing this service either doesn't make sense for your company or isn't within the firm's area of expertise. These are both good reasons to say no.
When customers ask for something that isn't essential. A certain app or product feature may be important to them, but you need to decide whether offering it is right for your company.
When customers want to pay in a different manner. Don't lower your prices for one customer. If customers consistently raise issues about the prices, research the market to find out if changing your prices will work.
The right reasons to say no. If you have certain customers who are persistently pushing you to take a major step in a different direction, you may need to fire them. But first ask yourself some questions: Do they want a better product than what you currently have? Are there other customers like them? If so, then you may need to consider changing your product.
2. Saying no correctly.
Acknowledge the customer's request. Show the person that you understand what he or she is asking for and why. This gesture shows that you genuinely care and that you're listening.
Tell the person you'll research the request. Offer to keep the customer updated if your company ever does offer what's being requested.
Refer the client to another vendor. This is a great way to instill trust and maintain a positive relationship with customers after you've said no. If the request is really important to that person, you're still providing a way for him or her to receive what's desired.
When you consider a customer request, be sure that you're thinking about your company's vision and purpose. After all, you're the leader. It's your job to keep your team on track and show people why your existing product or service will work for them.
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5TH ANNUAL ROCK N ROAST 
Support Your Local Pre-schools!
PleaseSupport Our Preschools!
Joining forces:GrowingYears, Mt. Sopris Montessori School, and Children's Rocky MtnSchool, are pooling efforts to put on our annual collaborative fundraiser. The funds raised from this exciting event will be used to support these high quality Early Childhood Education programs, where children learn and grow, while still remainin affordable to working parents in our area. The Rock N' Roast will be held on October 17th, 2014. The event will include a variety of BBQ roasting stations and gourmet side dishes from several of our local restaurants.
This is going to be another fantastic year for the event! 400+ people have attended our Rock N'Roast fundraiser!
Tickets include entrance in to the event, food, drink tickets, music,and a chance at some of the best silent auction items in the valley! This event is open to the public so invite friends and family! This celebration and event is in honor of children but is FOR ADULTS. YOU MUST BE 21 TO ATTEND!
ALL FUNDS RAISED SUPPORT QUALITY,NON- PROFIT, EARLY CHILDHOOD EDUCATION CENTERS LOCALLY
Support These Local Preschools- Mt Sopris Montessori School:Carbondale Children's Rocky Mountain School:Carbondale GrowingYears:Basalt Your sponsorship OR donation is tax deductible. We will send a formal letter of THANKS with the tax ID number for your records. We will also run an ad in a local paper thanking businesses for their support.
For more information please contact: Adele Melnick @ (970) 927 8008
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ADVERTISE YOUR BUSINESS HERE!
Exclusive Member Only Advertising Opportunity
We can help you get the word out about your specials or sales for only $20! This is an affordable avenue to reach your fellow business associates as well as community members. We have over 1000 contacts and a high open rate on our campaigns. All you need to do is send us up to 200 words of what you want included as well as a picture. We can also insert a link to a pdf of flyers or invitations into the article, so send us as much as you can. We need all information by Friday at Noon to be included in the Tuesday newsletter.
Have an extra special fundraiser or event and only want your item highlighted in an email? We can send out an email campaign on your behalf for $100 (that's less than 10 cents per contact!)! We do need 48 hours notice and cannot send one out on a day we already have a campaign scheduled, so get your request in early.
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BASALT POLICE & RURAL FIRE PROTECTION DISTRICT
2014 National Night Out!
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{This Week In Basalt}
To view the calendar click HERE
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Basalt Area Chamber of Commerce
The Red Caboose in Lions Park
POB 514
Basalt, CO 81621
970.927.4031
Our Mission: To advocate for, promote, and serve our members.
Our Vision: To grow Basalt as a destination for businesses, locals, and visitors.
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