|
The Enduring Power of Business Holiday Cards
by Erin Shea
Holiday cards have long been a symbol of warmth and tradition, but they’re not just for friends and family. Businesses are now part of the ritual too – and customers welcome it. A recent national survey from VistaPrint of 1,000 U.S. consumers confirms that holiday cards remain a highly effective way for companies to express gratitude, reinforce loyalty, and stay top of mind. Read More
New Marketing Strategy: Brand Activation
by James Thompson
Brand activation is a marketing strategy to create real-world interactions that speak to an audience and move beyond traditional advertising to form stronger relationships between businesses and consumers. It’s essential today because brands often get lost in the huge clutter of products around us. Read More
Eight Games to Make Sales Skills Training Fun
by James Thompson
Sales training is necessary for cultivating the skills it takes to negotiate, communicate, and engage with customers. But it tends to be a dull, cyclical process. The implementation of games into the training program provides the basis for a dynamic learning atmosphere that keeps the participants inspired and engaged. Read More
Questions to Ask Before You Hire Business Brokers
by James Thompson
If you’re intending to buy or sell your company, utilizing business brokers is a game-changer. Brokers are middlemen who assist in the transfer of ownership of complex business transactions. Whether you’re navigating the market in major US cities or smaller communities across the country, selecting the right broker requires caution. Read More
|