The company that brought you the first consumer 100-inch flat-panel TV has done it again. Sony’s new X90L 98-inch full-array LED TV is the perfect way to get a large-screen entertainment experience in a sleeker package, making it more accessible than ever. The full array backlight with more zones, intelligent XR Cognitive Processor, and XR Contrast Booster collaborate to bring big, detailed, vivid images to your great room.

The X90L packs all the features you need to upsize your entertainment with uncompromised performance. Dolby Vision and IMAX Enhanced deliver what the creators intended to your screen, and 4K/120Hz and variable refresh rate make game playing an ultra-realistic experience. Make this holiday season more entertaining with the new X90L 98-inch TV!