Reconnecting Nebraska's Farmers and Grocery Retailers

Sponsored by your Nebraska Grocery Industry Association
An educational program produced by Food-Chain Communications and delivered to members of the Nebraska Grocery Industry Association. Farmer Goes to Market was established in 2008 to help bridge the growing gulf between today's grocery retailer and today's farmer, empowering them with full-chain knowledge to carry agriculture's true message to food consumers.



A Message from Kathy Siefken, Nebraska Grocer Industry Association

The Humane Society of the United States and the United Egg Producers came together in late July to propose "landmark" federal legislation on laying-hen welfare. But there's something the rest of the media missed. What you didn't read anywhere is the potential impact on the retail grocer bound to be caused by some of the lesser-known details of the compromise. Click here to read why you're going to have to become an overnight authority on the care and housing of egg-laying hens. And then be sure to leave me your thoughts and comments. We need to make sure your voice is heard as this issue moves forward.


Kathy Siefken
Executive Director
Nebraska Grocery Industry Association
Nebraska's soybean farmers are proud to bring you this information to help answer customer questions
Nebraska soybean farmers and their checkoff are proud sponsors of the Farmer Goes to Market program, realizing that this program provides an integral link in the food system chain. The information provided in this newsletter is a key step in our educational initiative, providing consumers with information on our effort to provide them with a safe, affordable, abundant food supply.


Translating Food Technology:

Why Do Nebraska Ranchers Burn Perfectly Good Pastures?

Why do ranchers burn rangeland?The tragic accidental death of two farm workers involved in massive pasture burns this summer may focus some consumers' attention on this traditional practice. Here are some answers as to why farmers burn rangeland every year.  
Competitive Commodity Insight:
How High for Dairy Prices?

How much higher for dairy prices?Input prices continue to rise and milk prices are chasing them upwards. When will dairy prices level off? Click here  for some farm-based dairy price insights.


Foresight on Food Politics: Begin Preparing Now for a Wave of Hen Welfare Questions

Get ready: The hen welfare questions are coming your wayWhen the nation's most powerful animal-rights organization and one of the country's egg-farmer organizations announced an agreement to cooperate on welfare legislation, it temporarily settled their dispute by dumping part of it into your lap.  Click here to read why it's bound to lead to a new wave of consumer concern.

Navigating the New Foodism:

A Look into the Aims those Farm Aid Dollars Go toward Supporting

What exactly do those Farm Aid dollars support?

The reviews are in from Nebraska: The recent Farm Aid concert in nearby Kansas City last month wasn't just good music; it was also supposedly good farm policy. But what do the dollars the program raised really go to support? In many cases, it doesn't envision a place for the typical community supermarket. Read this perspective on how the aging farm rock movement has created a home for new age food-system discontent. 

What do grocers and soybean farmers have in common?

Meet your Farmers...

Why You Can't Take the Family out of the Family Farm

Click here to hear from real Firth, Nebraska, dairy farmers 

Click here to listen to how this three-generation Firth dairy describes why farm and farm family are inseparable.

On the Lighter Side:
Clear the Highways
It's the season for tractors on the highway
On the lighter side of the farm scene: Farmers realize tractors and equipment on the road can present an inconvenience to our rural neighbors this time of year. But even we had to give this video capture of one hauling operation a double-take.