The Greenway ARTbeat Series to Bring Public Art and Programming to Downtown Boston Along The Greenway


The Greenway Business Improvement District (BID) and the Rose Kennedy Greenway Conservancy are proud to announce the launch of “The Greenway ARTbeat series,” a seasons-long initiative, supported by $350,000 in funding from the Greenway BID, to enhance and expand public art and public programming throughout the entirety of The Greenway. The series aims to engage downtown office workers and the community at large in making Boston a more vibrant and exciting place to live, work, and visit by centering public art and programming that provides unique experiences for residents and visitors alike.

 

The Greenway ARTbeat series features five stunning and thought-provoking pieces of public art that span the 1.5 miles of the linear park as well as over 50 free public programs. Programming ranges from opening celebrations following the installation of public art, live music and dance performances, community block parties, food truck festivals, and other special events throughout the work week and weekends. These gatherings serve to encourage the downtown community and beyond to connect with art and culture by coming together on The Greenway. Two pieces of public art are already on display in the park: Year of the Dragon by Ponnapa Prakkamakul and Far Away, From Home by Zhidong Zhang. Additional artists and works of art, including the next Dewey Square mural, will be announced in the coming weeks and months. 


In addition to the public art and programming elements, the series also includes a marketing effort, featuring advertising with the Boston Globe, WBUR, and local influencers as well as in park signage and on social media.


Read the full press release here.

Help spread the word to your team members, tenants, and beyond!


Click here for our engagement / social media toolkit


Toolkit includes proposed copy and and array of graphics for you to share on your social media channels, with your tenants and/or employees via email, or feature at your property. Materials located in dedicated subfolders via Google Drive.


Please reach out to Anusha and Mike for any resizing requests: abc@denterlein.com.

As always, we sincerely appreciate your support and dedication to The Greenway and the Greenway BID. If you have any questions or feedback on this newsletter, please contact Tom Ryan at tryan@abettercity.org.
FOR MORE INFORMATION:
Tom Ryan
Senior Advisor on Policy, Government, and Community Affairs tryan@abettercity.org | 617.502.6244