Weeks Away to a Magical Conference
The Magical Event 
Dear Members & Friends

We're looking forward to seeing you in Anaheim for the 55th Annual Vegetable and Flower Seed Conference!  ASTA's fastest growing event, the conference offers unrivaled networking and educational opportunities for the global vegetable and flower seed industry.
Who to Expect

A special Disney welcome reception will feature the popular child cooking duo, the Twin ChefsThe ambitious pair have been  featured  on  Good Morning America, The Today Show, the Ellen Show and more!  

Spouses are invited to a special luncheon held in the Sleeping Beauty Pavilion Monday at noon. You might even meet a princess!
Custom tour  experiences will offer insights into the Disney plant selection process and buying trends, as well as the impacts of the corporation's landscape theming and design on its ordering process. Find out more here.
Join the Innovation & Policy Committee on Sunday at 2:15 PM to learn about the latest in plant breeding innovations, such as gene editing, and their potential applications in vegetable breeding programs.  Mark Stowers Global Vice President Research & Development, HM Clause will provide his perspectives.   Government policies around these newer technologies is a hot topic internationally and in the U.S.  The meeting will cover the status of these discussions, including  ASTA and ISF efforts around these policies. 

The China National Seed Association is bringing a seven-member delegation to the ASTA Vegetable and Flower Seed Conference.  The delegation, representing four Chinese vegetable seed companies, will be available for meetings with ASTA members.  Specifically, the delegation is interested in meeting with companies that have their own research programs.  A translator will be available.  To set up meetings, contact ASTA Manager of International Programs and Policy, Kelly Crist

The Disneyland Hotel offers a variety of dining options. For breakfast, ASTA will offer complimentary continental breakfast refreshments inside the Trading Room each day. Steakhouse 55 offers a more gourmet sit-down breakfast option and for those with family members along. A limited number of boxed lunches will be available daily inside the Trading Room, with a number of sit down lunch options nearby, mainly in the Downtown Disney area right next to the hotel (walkable). Tangaroa Terrace is the
closest sit-down lunch option at the hotel itself. Dinner options include Steakhouse 55, Napa Rose at the nearby Grand Californian Hotel, and the multitude of Downtown Disney restaurants next door. More comprehensive information on these options and group dining reservations can be found on ASTA's convention site here

A special discounted theme park ticket store is offered for convention attendees through the ASTA Disney reservations link. These options include discount pricing and special ticket types not available to the general public, such as the "After 4pm" ticket. You can access this discount ticket store through the ASTA Disneyland reservations link which also includes more information on the Disneyland resort area in general. 
Trading Room

More than 125 companies will participate in the Trading Room this year. Stop by during the following hours:

Saturday, January 30
8:00 a.m. - 6:00 p.m.
Sunday, January 31
7:00 a.m. - 6:00 p.m.
Monday, February 1
7:00 a.m. - 6:00 p.m.
Tuesday, February 2
7:00 a.m. - 11:00 a.m.