February 14, 2019 - Issue 19-07


Good Afternoon  ,

Happy Valentine's Day, everyone. Having worked alone all morning, I arrived at our clubhouse for lunch and was surprised to see all the decorations. I have to confess it took a few minutes for me to realize what the occasion was. I hope you're enjoying it with someone you love.

Many business owners want to sell their businesses at some point

This week we'll visit David Finkel, who observes a paucity of advice on preparing for a sale. Lots of advice on the actual selling process, but little on the lead-up.

After you decide to sell, i t could be a year or longer before a sale is consummated. The business must continue to operate smoothly and profitably during that time. 

Anything that hurts the bottom line in this stage will obviously reduce the price you can attract. And there'll be less flexibility in the terms you can negotiate. 

You want to make it as easy as possible for a new owner to step in and operate the business.

David Finkel, of Maui Mastermind, offers us some prudent advice on some things to focus on, and some to avoid, during that period.

You want to:
  • Keep the upper hand in discussions with prospective buyers,
  • Eliminate difficult or troublesome relationships, especially with vendors and employees, and
  • Keep your employees feeling secure. Best to avoid discussion of a sale until it happens.

I hope you find David's advice helpful. I've attended a couple of his webinars and find he offers solid value. Check him out here.



John Stevens

Note: Archived issues of The Unity Community are always available here.
--------------------------------------------------------------------------
 


Have a business to sell? Have you sold one? Your thoughts, suggestions and comments are always welcome.

Reply to this message, or go  here  if you'd like to chat on the phone. 

I encourage you to comment on The Unity Community and its contents. Please tell me what you like and your suggestions for improving it. 

Would you like to propose a topic for a future issue, perhaps  including something you write? I'll give you ample credit for your contribution.


Would You Rather Receive
The Unity Community Monthly?

Send an email from the address where you receive it. A simple "monthly" in the subject line or message will suffice.
 

Your Best  Coaching Prospects -  Where are They?


Are you moving steadily toward your business goals? 


Would it help to connect with more prospects who need your services...and can pay for them?


When you join Smart Money Network's  Business Accelerator Platform, we:
  • Help you edit your LinkedIn Profile Page to better attract the people you want to attract. Tell them what's in it for them!
  • Send LinkedIn "invites to connect" to about 100 of your best prospects every day. Our unique software finds these few thousand among LinkedIn's hundreds of millions of members. Like hunting for "a needle in a haystack" it's at least difficult, and certainly time-consuming, to find them manually.
  • Send a welcome message to the 15-30 percent of them who accept your invitation and connect. (My own experience is currently 26%)
  • Begin to "drip" messages. In these messages we give...give...give...and then ask. No pitches!

All of these messages come from you personally. You can follow the threads and adjust your messages whenever you like.

You can take over the exchange manually whenever you see an opportunity you want to "ripen".


Click here to learn how you can put this program to work for YOU!



P.S. Need to publish a newsletter, case study, white paper, or blog? Unity Copywriting is your answer. Let's discuss your desires and plans.


About John

Throughout a career spanning over 45 years my management style has been one of building teams to bring several competent people together to focus on a common objective. I noted early in my career that, in most organizations, there is an enormous amount of time, energy, and effort wasted by people working at cross purposes.

As I transition to life in the Argentine outback, my focus shifts from coaching to helping other business coaches and advisers get their message out to their prospective clients. With my first-hand knowledge of the benefits of effective business coaching, I am uniquely qualified to help business advisers of all stripes convey their message.

Contact Info
John B. Stevens, Freelance Copywriter
Phone:
814-590-3854

©  Unity Copywriting™ 2019 - Marketing Support for the Business Coaching Industry

Unity Copywriting
john@unitycopywriting.com