Remember the Customer Experience?
Could there ever be a better time to have your Customer Experience all locked down? I don’t know about you, but the scariest place I go to these days is the dreaded Grocery Store. It gives me the willies just pulling into the lot. Even before the virus I was a card carrying member of Germaphobes Anonymous, but I must persevere and get Mom’s sustenance. As the weeks have gone by, I’ve been happy to see the progress that the stores have made. First it was the cart jockey presenting me with a sanitized cart! Then the Purell dispensers at the entrances and exits, followed by floor markings to keep the patrons distanced, plexiglass shields at checkout, less buttons and signing than before. It’s a steady stream of feel good measures that help lower my blood pressure. I hear now that stores are going to one way traffic in the aisles. A bridge too far?
I’m sure many of you are adopting measures to calm and invite your customers. Shop owners are offering pick up and delivery of autos, sanitization of interiors, cleansing of door handles and counter areas. That’s all good. Do you continue to roll out new measures as the weeks go on? With all the talk about ‘lockdowns’ and ‘stay at home’ I know many motorists must think that you are closed. My friends and neighbors ask me all the time if we’re open. Nobody must read the fine print that says how essential tire and auto shops are. Which means it’s... The Perfect Time to jump on your favorite social media platform and tell the world YES, WE ARE OPEN! And let the masses know how germ-proof you’ll try to make their visit. I’d set up a schedule and send a steady stream of notices and tips right now. The closer we get to summer, the more people will be thinking about making sure their car is ready to go. There is pent up demand out there right now and you’ll want your fair share.
Need to talk? Call me at 717-314-4949
VP of Sales