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SCORE BizSuccessTips
July 2012
BizSuccess Tips
Get the Most From Social Media. 
SCORE Shows You How!

Facebook, Twitter, Linkedin...Let SCORE help you get the most out of your social media campaign. Make an appointment to get personalized advice today!


 Success Secrets: Get the Most From Social Media
 Expert Insights: The Power of Marketing
 Upcoming Webinars: Word-of-Mouth Marketing
Success Secrets 


Get the Most Out of Social Media  

Where should you concentrate your social media efforts? Don't try to overdo it! Have a plan. Start with one or two social media tools, then move on to the next. Learn more. 

Come On, Get Appy   

Learn what apps business owners like you find most useful for managing and growing their small businesses. Discover The Best Apps for iPads and Tablets.


Palm Beach Success Story


Due South Brewing of Boynton Beach, FL. uses Social Media successfully. We caught up with Mike Halker and found out why Due South has been successful with tools such as Twitter & Facebook.  


Mike states, "Social Media is a Mobile Real Time Cost Effective Free Solution that allows people to connect directly with you". 


For the time spent, a Business can ask questions, post photos, educate, create events and most importantly engage with their consumers, over and over and over - for Free. 


Facebook is personal, Business owners tend to be the Page Admin, as is the case with Mike and Due South Brewing. Mike states, "Being able to respond to our Customers questions in Real Time breaks the barrier of traditional Customer Service."


Mike posts everyday using a mixed content strategy of Pictures, Links, Content, News and Announcements as ways to engage his growing 1,146 Fan base.


Due South will continue to use Facebook and Twitter to engage with new and future customers.


Find Due South Brewing on Facebook


And stay up to date with SCORE PALM BEACH on Facebook


Expert Insights


Spreading the Word

Are you part of the social media conversation? Cindy Ratzlaff, founder and president of Brand New Brand You will explain how you can get your business name on everyone's page, post and feedSign up for SCORE's enewsletter Expert Answers to learn more.

The Power of Marketing  

Using the right content can help your business expand your social media presence. Let DJ Heckes, owner and CEO of EXHIB-IT! Tradeshow Marketing Experts and author of Full BRAIN Marketing show you how in this month's SCORE Success Blog.


Upcoming Palm Beach Events


Four Part In-Depth Workshops to Guide You in Starting Your Business.


Workshop  # 1: Great Idea!

Workshop  # 2: Marketing Your Business

Workshop  # 3: Financial matters

Workshop  # 4: The Go or No Go Decision


Upcoming Webinars


Thursday, July 12, 2012 at 1 p.m., EST

Leveraging Today's Word-Of-Mouth Advertising: 

Social Media

Today word-of-mouth marketing means social media. Join USA TODAY columnist and founder of, Steve Strauss, to learn the best tips and tricks for word-of-mouth in a social world. Register today. 


Wednesday, July 18, 2012 at 1 p.m., EST. Customer Loyalty 3.0: 

How to Avoid Getting Customer Loyalty and Social Media Backwards

As you tackle communication and social media, you risk falling prey to old-school customer loyalty mistakes in this digital era. Bestselling author Carol Roth will teach you how to think strategically about social media and get customers raving about your business. Don't miss out! 


Thursday, July 26, 2012 at 1 p.m., EST

Small Town Rules: How Small Business Can Prosper in a Connected World

Today's marketplace is like a small town, where "reputation is forever." Learn from entrepreneur and small business expert Barry Moltz how personal connections can make or break your business. Sign up now.


Success Secrets


"SCORE was instrumental for their collaboration with Ares Wargames regarding our strategic planning, marketing, operations, and access to funding sources. My mentor was always there to provide helpful suggestions as well as unvarnished criticism that allowed us to grow our business rapidly in a tough economy. I routinely recommend that other entrepreneurs take advantage of the many services which SCORE provides to its clients." 


Sean Scott, Founder and Executive Chairman

Sandia Games


Let SCORE help you succeed. 

Find a mentor now.




Placeholder Image - 200 x 120 pixels 
SCORE Chapter 224 is located near downtown West Palm Beach, Florida. Its staff includes over 29 volunteers who are ready to help small business in the Palm Beach County and Martin County areas. 

500 Australian Avenue
West Palm Beach, FL 
(561) 833-1672


Sponsored By
Driving the Day


SCORE has teamed up with Free Enterprise to provide helpful information to small business owners.


Start off your morning right with a dose of the top business news of the day. Find the most pressing stories in the Need to Know section, and filter through the Worth the Read for other important news impacting the business community. 


Click here to read the stories Driving the Day at"


Next Avenue



America is about to become home to the largest - and most diverse - older population in our nation's history. SCORE is part of a major new website called Next Avenue that's designed to reach America's booming 50+ population as they plan for and define a new life stage. 


Topics include health and wellness, money, security, and much more.

Go to Next Avenue to check it out!


Quick Links


SCORE - For the Life of Your Business
Has SCORE helped your business? Then give back to SCORE to help entrepreneurs succeed. Donate today.


BizSuccessTips Editor Rieva Lesonsky is founder and CEO of media company GrowBiz Media. A nationally recognized small business expert, Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs. Read more of her insights, buy her books, and sign up for free TrendCast reports at

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Brought to you by SCORE, America's free and confidential source of small business mentoring and coaching. SCORE is a nonprofit association of more than 13,000 business experts who volunteer as mentors. SCORE offers free mentoring and low-cost workshops nationwide. A resource partner with the U.S. Small Business Administration, SCORE has helped more than 9 million entrepreneurs since 1964. Call 1-800/634-0245 for the SCORE office near you or visit online at

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