TRUTH & SOUL RECORDS ANNOUNCES 40th ANNIVERSARY DELUXE REISSUE OF ULTRA-RARE GHETTO BROTHERS' POWER - FUERZA ON LP AND CD

 

Ghetto Brothers
Available on LP, CD, MP3 & WAV at truthandsoulrecords.com 
and at amazon.comturntablelab.com, UGHH.com 
and fine record stores everywhere! 

The Ghetto Brothers: Power - Fuerza 

The history of gang life, in New York City and elsewhere, isn't a new tale. Looking back to the earliest days of the island's [Anglo] founding - glorified Hollywood-style in "Gangs of New York" through popular fables like "The Warriors" - the Cliff's Notes say: banding together in social groups has always been a necessity linked to urban living and survival in America.

 

In the tumultuous 1960s, gang life in New York's five boroughs took a different course, with young Latinos and African-Americans gaining power and respect (or at least reverence born out of fear) through these social unions. But, as any sociologist worth their salt will tell you, gangs are not usually formed to tear down society. They are, at their essence, born from a need for individual survival and as quasi-familial environments.

 

As the '60s drew to a close in New York, many gang leaders in the Bronx saw the writing on the wall - self-destructive and selfish actions within ranks exacerbated by aggressive police infiltration and harassment would clearly bring about the implosion of even the most powerful clans if they did not start using power in different ways. While some struggled to keep up, other capos were already there - enter Benjamin "Yellow Benjy" Melendez of the Ghetto Brothers.

 

The South Bronx's Ghetto Brothers, originally literally formed from the Melendez family unit (Benjy, Robert and Victor) - who came to New York in the 1950s from Puerto Rico - were always a bit different. They had their share of incidents with violence and crime, but Benjy also pushed his crew into uplift-the-community territory.

 

As noted by respected author and journalist Jeff "Chairman" Mao in the reissue's extensive liner notes, "By mid-1971, Benjy's social conscience and interest in Puerto Rican nationalism dovetailed with the rise of young urban activist groups like the Black Panthers, the Young Lords, and the Puerto Rican Socialist Party. Catching the revolutionary spirit in the air, the Ghetto Brothers eradicated junkies and pushers from their neighborhood, cleaned parks and garbage-strewn empty lots, and participated in clothing drives and breakfast programs."

 

As the Ghetto Brothers gathered daily in their clubhouse on East 162nd Street in the early '70s, they brought another aspect to their legacy: musicianship. Influenced as much by the Beatles - Benjy, Robert and Victor were in a neighborhood tribute group in the mid-'60s called Los Junior Beatles - and Doo Wop harmonies as by Santana and Tito Puente, they quickly cooked up a potent, NYC-flavored musical stew. It was a melting pot of styles gobbled up by a growing fanbase, who heard them on the street or, on occasion, traveled across gang lines to check the scene.

 

After jamming and building up enough tunes, the GBs garnered the attention of local record store and record label owner Ismael Maisonave (Mary Lou Records / Salsa Records). After agreeing to his invitation to put their music on tape, the group rehearsed furiously and gathered material. In the summer of 1972, they were ready.

 

The album's eight tracks were recorded in one day at Manhattan's Fine Tone Studios on 42nd Street, produced and engineered by Latin studio maven Bobby Marin. Seven of the eight are originals written by Benjy and/or Victor Melendez. Arrangements were written on the spot. The result: a beautiful, absolutely innocent audio snapshot by three brothers, their friends and a powerful gang of musical energy.

 

Jeff Mao gives this overview of the album in the liners: "Recorded 'on a warm day' in a single studio session, and released - to the best of the surviving band members' recollections - in 1972, it's the lone official album from a legendary South Bronx street gang-turned-activist-community-organization. Given this information, one might expect the GB band's oeuvre to be that of socially-conscious protest songs. But Power-Fuerza isn't nearly so easily categorized. Stylistically, it's a confluence of both driving and gentle sounds and sensibilities. It's the product of teenaged Puerto Rican New Yorkers weaned on '60s pop-song romance and lovely Beatles harmonies experimenting with traditional Latin and heavy Latin-rock rhythms, proudly declaring their nationalist allegiance while creating their own distinctly Nuyorican inner city blues. At its root it's a celebration of life - an inspired, emotionally unguarded cache of tracks cut by the band as though turning the tide of devastation of their crumbling South Bronx surroundings could be achieved through the exuberance of their performances."

 

The record, released on Maisonave's Salsa label in 1972, was a local hit, but to the disappointment of the group it never caught fire with listeners nationwide, thanks to lackluster promotion. A mint LP to this day fetches well into triple-digits on Ebay and the album is so hard-to-find that most group members do not even own their own copy.

 

The original unit featured on Power - Fuerza stopped performing together in the mid-'70s, as different members banded into musical outfits including Nebulus and Street the Beat. But an energized incarnation of the Ghetto Brothers remains a steady-gigging unit to this day: a four-decade legacy still standing - and sounding - strong. And still a family affair: the current lineup features Benjy and Robert Melendez (brother Victor passed away in 1995) as well as Benjy's son Joshua on bass and Robert's son Hiram on drums.

 

As guitarist Robert Melendez says in the liner notes, regarding their dual lives on the streets and on-stage: "Once we started playing music, [people] didn't see the colors. They were just there to feel the vibe. To hear what you were saying... your voice and your guitar. It was only when you stopped the music that everything came back."

 

 

"A story that sounds like a Hollywood script: a Puerto Rican street gang in the South Bronx escapes the cycle of violence and finds salvation in music... a remarkable backstory and mix of sounds. With its reissue, Power Fuerza returns to us as a time capsule of sorts, but its message hasn't dulled with the intervening years: Choose guitars over guns and let music be your mayhem. - NPR's All Things Considered (Oliver Wang)

 

 "Its story is one of the best in all of rock and roll... [Power Fuerza is] finally getting the circulation it always deserved and [its] peculiar legacy still rings out forty years after its birth." - The Atlantic (Jack Hamilton)

 

"A gang that brokered peace among other Bronx gangs, took up guitars and combined Beatles melodies, James Brown's funk and Santana's psychedelic fuzz into a record that sounds like nothing less than a party." - NPR's Latino USA (Carolina Gonzalez)

 

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"There's no doubt that the Ghetto Brothers are an influence in NYC's urban history. They paved the way for many who were searching for a sense of identity, a voice and social justice. The GBs are still in full effect as an awesome musical force with new material while preserving and performing the classic hits on their first album. Yellow Benjy and his family are legends and New York City folk heroes! Check them out when they perform live...they're guaranteed to rock your world! I'm not only a good friend of the GB family, I'm one of their biggest fans!"

 


"We were doing Rock n' Roll but we added a little Soul for our Black brothers, Latin for those who like Latin, Rock n' Roll for those who like Rock n' Roll. So that's why the Ghetto Brothers were an amalgamation of all these styles. If you were Black you heard something there. If you was White you heard something here. If you was Latino you heard the congas and timbales. So we added all this flavor and that's what people liked about us. What they really liked was the message." -
 Benjy Melendez

 

 

Power - Fuerza lineup

 

Benjy Melendez - vocals
Victor Melendez - bass
Robert Melendez - guitar
David Silva - lead guitar 
Chiqui Concepcion - congas
Luis Bristo - drums 
Franky Valentin - timbales 

Angelo Garcia - bongos

 

Ghetto Brothers Power
Ghetto Brothers Power
 

 

"Teenaged Puerto Rican New Yorkers weaned on '60s pop-song romance and lovely Beatles harmonies experimenting with traditional Latin and heavy Latin-rock rhythms [and] creating their own distinctly Nuyorican inner city blues." - Jeff "Chairman" Mao

 


8 Million Stories: Yellow Benjy
8 Million Stories: 
Yellow Benjy

 

 

"The story of the Ghetto Brothers is the story of the Bronx in the 1970s: gang members turning from violence to music. This is the sound of change and optimism... The Ghetto Brothers are still considered legendary by those who know." - Jeff Chang, author of Can't Stop Won't Stop and Total Chaos  

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Truth & Soul Records is a Brookyn, NY-based label and production house specializing in creating deep funk and soul music. Founded by Leon Michels and Jeff Silverman in 2003, the label cultivates an innovative sound modeled after the warm analog aesthetic of early soul records while continuing to push the boundaries of modern music. Artists on the label's roster include Lee Fields, El Michels Affair, Michael Leonhart & Avramina 7, the Ghetto Brothers, Bronx River Parkway, Quincy Bright, Tyrone Ashley & Funky Music Machine and The Olympians. See and hear more at www.TruthandSoulRecords.com