NASHVILLE, TN (July 17, 2019)
For the past 125 years,
Gibson
has been synonymous with
creating
,
shaping
,
delivering
and
inspiring
sound through our extraordinary guitars and artists. As it leans into a new era
Gibson
has set the stage with new programs for its iconic artists, the
Gibson Alliance
and for emerging musicians, the
Gibson Generation Group
.
Gibson Alliance:
The
Gibson Alliance
gives our legendary and visionary musicians across genres the opportunity to help guide the future of
Gibson
.
Gibson
Alliance
artists will have a voice on product development initiatives at the recently launched
Gibson Lab
and the ability to introduce partners inside and out of the musical instrument industry for creative, collaborative opportunities.
Gibson
will support important projects for
Alliance
artists, fund charitable initiatives, as well as contribute to programs that help the community through the
Gibson Foundation
.
Alliance
artists will identify and actively support emerging, young generations of new players across all demographics.
"The Gibson Alliance is an important platform for bringing Gibson and Gibson artists together on everything Gibson across the board,” says
Slash
.
“I am absolutely thrilled and humbled to be able to share my ideas, and my passion for music as a part of this community,” says
Lzzy Hale
of
Halestorm
. “We are the ones responsible for passing the torch to the next generation of creators and I plan on not only burning bright, but lighting this world on fire.”
“What a blast to stay in step with the fabulous Gibson brand on six-string things and welcome the arrival of the new 'Gibson Alliance,’” adds
Billy Gibbons
of
ZZ Top
. “A very inviting moment for players of all makes and shapes to enjoy the gathering of artists around the planet!”
Gibson Generation Group:
Gibson will invite a select group of young musicians to join the new
Gibson Generation Group (the “G3”)
. The goal of the
G3
is to create a platform to nurture new generations of guitar players and propel them to the main stage. The
Gibson Generation Group
program is a two-year curriculum with the first
G3
class due to graduate in the Summer of 2021.
The
Gibson Generation Group
gives new talent the opportunity to meet with and receive global support from
Gibson’s
leadership team, luthiers and Entertainment Relations teams.
G3 artists
will be showcased at
Gibson
sponsored festivals and shows, create demos, perform at dealer clinics, create content with
Gibson
production team and be endorsed and showcased as a
G3
member across
Gibson’s
social channels reaching hundreds of millions of viewers globally.
For more information on
GIBSON
, visit:
About Gibson:
Gibson Brands
, the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in
Nashville, TN
,
Gibson Brands
has a legacy of world-class craftsmanship, legendary music partnerships and progressive product evolution that is unrivaled among musical instrument companies. The
Gibson Brands
portfolio includes
Gibson
, the
number one guitar brand
, as well as many of the most beloved and recognizable music brands, including
Epiphone, Kramer, Steinberger
and
Gibson Pro Audio division brands Cerwin Vega, KRK Systems
and
Stanton
.
Gibson Brands
is dedicated to
quality, innovation and sound excellence
so that music lovers for generations to come will continue to experience music shaped by
Gibson Brands
. Learn more at
http://www.gibson.com
and follow us on
Twitter
,
Facebook
and
Instagram
.
###
For interviews and reviews and press enquiries regarding
Gibson
, contact:
Libby Coffey
PRIME PR GROUP, INC.
O: +1 626-676-4993
