NASHVILLE, TN
(March 24, 2020)
At
Gibson
--the
iconic, American-made instrument brand
--we’ve been synonymous with
shaping, creating, inspiring
and
contributing
to the
‘share of sound’
for
126 years
. Although the current crisis is disrupting our everyday lives, it has also reminded us of what is most important. “As world leaders in music, we are stepping in and bringing both legendary and new artists, music brands and industry partners together across the globe to launch
‘Gibson HomeMade’
; a worldwide program to
unite music lovers everywhere and spread hope through tough times,” says
Cesar Gueikian, Chief Merchant Officer
of
Gibson
.
“The goal of
#HomeMadeMusic
is to immediately support our musicians and their current projects while they are at home,” says
Beth Heidt, Global Head of Entertainment Relations
at
Gibson
. “Artist performances, intimate interviews and conversations from all over the world can be watched and shared from anywhere starting today, via all
Gibs
on
and
Epiphone
digital platforms on
Twitter
,
Instagram
,
Facebook
and
Gibson TV
on
YouTube.
We’re doing our part to bring the music community together to spread hope, inspiration and joy” adds
Heidt.
The
“Gibson HomeMade Sessions”
featuring exclusive, full-length performances of original content from
Gibson
and
Epiphone
artists, will be available on
Gibson TV
.
Tune in to see appearances, performances and messages of support and love from
Gibson, Epiphone
and
Kramer
artists.
“I first discovered guitar when I was a kid in Stoke on Trent, England. To me, guitar was the most exciting component of rock ‘n’ roll music. Which is the music I was weaned on. My Dad was a big enthusiast. And his brothers, my uncles were very serious rock ‘n’ roll aficionados. And that was my introduction” says
Slash.
“I find my emotions are best expressed through the guitar.”
“Tune in, sit down and enjoy a heaping course of Gibson Home Made Sounds! …and feel free to join in to add your own flavor of sonic sauce and stay safe" says
Billy Gibbons
of
ZZ Top
.
“When times are tough and uncertain, music provides a comfort and dependability we all need” says
Warren Haynes
. “Music unites us all, even when we are apart and ‘socially distanced.’”
“No matter where you are in the world music is our universal language. Creating and listening to music keeps us connected and we need it now more than ever,” says
Lzzy Hale
of
Halestorm.
“Stay Home, stay safe and we will all get through this together.”
“In unexpected times like these, we all need to step back and focus on what is truly important in life and strip away from our day to day worries and see the bigger picture,” adds
Jared James Nichols
. “Spending time with loved ones and playing my guitar are the biggest joys in my life. I’m taking this time to enjoy just that! Nothing but love to my Gibson family for their dedication to unite us all with the gift of music!”
Together with our artists and industry partners,
Gibson
is working to shine a light on the important work of
MusiCares (The Recording Academy)
.
Gibson TV
will be
heavily supporting the new
MusiCares
COVID-19
Relief Fund
. T
he
MusiCares
fund offers financial assistance to musicians, production crews and music industry affiliated workers and creators. For more information and to donate to the
MusiCares
COVID-19
Relief Fund
, visit:
Here.
Playing
and
learning guitar
has been proven to
positively benefit the mind and the body
with effects that endure even after the playing has ended. A neuroscientific study from
McGill University
in
Montreal
discovered that
playing guitar
and
listening to the music
you are creating
alters brain chemistry
triggering the release of dopamine--the feel-good chemical.
Reducing stress
and
anxiety
,
mastering a new skill
,
increased focus
and
confidence
, and even raising your base
IQ
level
(
University of Zurich
study) are just a handful of the many benefits that can result from learning to play music.
Gibson
is working in solidarity with our network of retailers and distributors around the world to
donate, promote
and
support
all musicians as now is the time for everyone to stay healthy at home.
For all things
Gibson:
Epiphone:
Kramer:
About Gibson:
Gibson Brands
, the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in
Nashville, TN
,
Gibson Brands
has a legacy of world-class craftsmanship, legendary music partnerships and progressive product evolution that is unrivaled among musical instrument companies. The
Gibson Brands
portfolio includes
Gibson
, the
number one guitar brand
, as well as many of the most beloved and recognizable music brands, including
Epiphone,
Kramer
,
Steinberger
and the
Gibson Pro Audio
division
KRK Systems
.
Gibson Brands
is dedicated to
quality, innovation and sound excellence
so that music lovers for generations to come will continue to experience music shaped by
Gibson Brands
. Learn more
at
http://www.gibson.com
and follow us on
Twitter
,
Facebook
,
and
Instagram
.
###
For press inquiries, interviews and reviews regarding
Gibson
, contact:
Libby Coffey
PRIME PR GROUP, INC.
+1 626-676-4993