Gibson Generation Group and JoyRx Music
Unite To Give Virtual Guitar Lessons To Kids Facing Cancer
Ziggy Marley, Sergio Vallín of Maná, And Emily Wolfe
To Deliver Performances
JoyRx Music and Gibson Guitar Giveaway, Starts Today, September 1
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NASHVILLE, TN (September 1, 2021) Gibson Gives and JoyRx Music® (formerly MyMusicRx)--the flagship program of Children’s Cancer Association (CCA)--are joining forces for a second consecutive year to bring the healing power of music to kids facing cancer and other serious illnesses. Starting September 1, the talented young Gibson Generation Group musicians, aka Gibson G3 will provide virtual music mentorship for Children’s Cancer Association which serves children by sharing guitar lessons, and giving hospitalized kids the chance to learn how to play an instrument. The performances and guitar lessons will be released throughout the year and can be viewed by the public 24/7, and for free at JoyRxMusic.org/Gibson.
September marks Childhood Cancer Awareness month, and from September 1 through September 22, Gibson and JoyRx Music will release performances from eight-time GRAMMY winner Ziggy Marley, Maná guitarist Sergio Vallín, and blues-rock, singer-songwriter-guitarist Emily Wolfe.
Watch and share Ziggy Marley’s performance of his new song “Music Is Everything” now, HERE. In the coming weeks, tune-in to view Sergio Vallín and Emily Wolfe’s performances on Gibson Instagram HERE and on JoyRx Music HERE.
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Click on the photo above to watch Ziggy Marley and his band perform “Music Is Everything.”
To raise additional funds for JoyRx Music, fans will be able to enter to win one of six Gibson, Epiphone and Kramer guitars and each winner will also receive a year-long subscription to the all-new Gibson App for interactive guitar lessons. The JoyRx Music guitar giveaway is donated by the philanthropic arm of Gibson, including Gibson Gives, Epiphone Empowered, and Kramer Kares. All proceeds will directly support JoyRx Music’s mission to empower hospitalized kids and teens across the nation to relieve their stress, anxiety, and perception of pain through tailored experiences with JoyRx Music’s trained staff. To enter the JoyRx Music & Gibson Guitar Giveaway from September 1-22, visit: JoyRx.org/Gibson.
For more than 25 years, JoyRx Music’s trained music specialists have been engaging hospitalized kids of all ages and diagnoses, playing music for and with them and their families. State-of-the-art music carts are stocked with high-quality instruments and tablets are loaded with musical games and apps for kids to check out and play safely in their hospital rooms. JoyRxMusic.org extends online with exclusive artist performances and music lessons available to kids and teens free-of-charge 24/7, as well as live, in-hospital concerts complete the JoyRx Music experience.
“Joy often lies dormant in children experiencing serious illness,” says Danielle York, CEO, Children’s Cancer Association. “If we can ensure kids are enveloped in Joy through the most difficult moments of their lives, we can help positively impact their treatment experience. Our vision is to make JoyRx Music accessible to kids wherever they are, whether they are in hospital or not. We are so grateful to Gibson Gives, the Gibson G3 youth artists, Ziggy Marley, Sergio Vallín, and Emily Wolfe for supporting our program and helping us find new and exciting ways to virtually connect young patients with the healing power of music.”
“Gibson Gives is excited to engage our Gibson G3 artists to bring both music education and healing to kids,” says Dendy Jarrett, Executive Director, Gibson Gives. “We’re providing a life skill and also a distraction from the doctors, discomfort and pain. Music can be the best medicine! Helping JoyRx Music goes a long way in fulfilling the mission of Gibson Gives.”
Watch the new JoyRx Music trailer HERE and enter the JoyRx Music Gibson Guitar Giveaway, HERE.
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Above: JoyRx Music & Gibson Guitar Giveaway (L-R): Kramer SM1 Orange, Epiphone Sheraton II Pro Midnight, Gibson LP Special TV Yellow, Gibson Hummingbird Faded Cherry, Kramer Jersey Star Red, and the Epiphone Masterbilt J-45 Acoustic.
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Watch and share the JoyRx Music trailer trailer featuring Sergio Vallín of Maná, Emily Wolfe, and the Gibson Generation Group (Gibson G3) young artists, HERE.
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JoyRx Music:
Gibson Generation Group:
GIBSON GIVES:
Gibson:
Epiphone:
Kramer:
About JoyRx Music:
JoyRx Music® (formerly MyMusicRx), is the flagship program of Children’s Cancer Association, which empowers young patients to find Joy through music. Trained musicians tailor one-on-one or group music experiences for hospitalized kids of all ages and diagnoses to allow them to choose the “music medicine” experience that best fits their current emotional place and desired mood. JoyRxMusic.org is available on-demand 24/7 and offers sick kids access to exclusive artist performances, music lessons, games, and more. To learn more about CCA’s JoyRx Music program, please visit JoyRx.org/Programs/Music or JoyRxMusic.org for the full experience.
About Gibson Gives:
Gibson Gives and KRK Kares work extensively with other charities in a 360 degree way, raising the funds they need the most right now including MusiCares, The Recording Academy (GRAMMY’s), Guitars For Vets (helping U.S. military veterans with PTSD), Let’s Stay (In) Together Apollo Theater Benefit, Women Who Rock (raised over $45,000 for breast cancer research at Magee Women’s Research Institute) Ryan Seacrest Foundation (placed Gibson instruments and KRK studio gear in all of their U.S. hospitals for pediatric patients and offering them music-making lessons to cope with illness), JoyRxMusic® Children’s Cancer Association (arranged music lessons for hospitalized kids and teens facing cancer and serious illness) and the Do it for the Love’ Foundation (a wish-granting non-profit organization for people living with life-threatening illnesses). Gibson Gives became the exclusive stringed instrument provider for the Nashville based non-profit Musicians On Call (who arrange in-room and virtual performances by superstar artists with hospital patients) and donated high-value guitars for auction to support the Teenage Cancer Trust (London, U.K.). Gibson Gives partnered with the NAMM Foundation for their Believe In Music 2021program--NAMM attendees both donated and selected the non-profit they wanted to receive their donation—raising $20,000 in three days. Since re-launching in 2019, Gibson Gives has raised over $3 million dollars worldwide through its mission to create, develop and support non-profit organizations in their efforts to advance musicians, youth-focused education, and wellness initiatives. 100% of all donations to and from Gibson Gives--a 501(c)(3) organization--go towards giving the gift of music. Gibson Gives is changing lives…one guitar at a time. For more information, visit: www.gibsongives.org.
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For JoyRx Music, contact:
Jack Pipkin
Children’s Cancer Association / JoyRx Music
For Gibson, contact:
Libby Coffey
PRIME PR GROUP, INC.
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