Giving from the Ground Up
          David Lee Smith
          Oct 3, 2017
TOMS shoes, a California company, has a creative and extremely generous policy of donating a pair of shoes to a child in poverty for EVERY pair of shoes it sells. Similarly, whenever a pair of eye-wear is marketed, a portion of the resulting profit goes toward restoring eyesight for people who would be too poor to do so otherwise. These acts of kindness have been a keystone of the company every since Blake Mycoskie opened Tom's Shoes in 2006.  More on TOMS giving programs. 
Lest you assume that TOMS is essentially a charity, please be informed that the company is a for-profit entity. You see, TOMS designs and sells shoes patterned after the Argentine alpargata design. In addition, it produces eye-wear, coffee, apparel, and handbags. It's just that Mycoskie is nearly unique in his recognition that, without any sort of detriment to the company, a considerable portion of its bottom line can be applied to bettering the world in which we live.

Tom's Shoes, another example American values @ work.

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David Lee Smith is a former trader and securities analyst who was a multiple-times member of The Wall Street Journal's "Best on the Street" all-star research team. He was an officer of Centex Corp. and what is now Diamond Offshore Drilling. He is also the former director of the University of Tennessee's journalism and broadcasting program. Currently, he is a stock analyst and journalist for American Values Investments, Inc. The father of four, he holds a B.A. in journalism, and graduate degrees in communications and economics. A recent transplant to Florida, his interests include family time, numerous sports, and the seminary PhD he is pursuing with an emphasis on faith-based investing.

American Values @ Work is a short bi-weekly publication highlighting inspirational ways businesses in America are exhibiting traditional American values. It is published by American Values Investments, Inc., a registered investment advisory firm with the goal of helping investors positively impact American culture by providing opportunities to invest in companies that exemplify authentic American values.  
American Values Investments is a registered investment advisory firm headquartered in Bristol, Virginia and operating in the Tri Cities of Northeast Tennessee. The people or companies we have featured in our articles may or may not endorse our company. They may or may not agree with our goals or investment strategy. The views presented in this publication may not always reflect the current opinion of American Values Investments on the values or the prospects for investment performance of any company mentioned. Each of our stock holdings performs differently and it should not be concluded that all of our stock selections have performed as well as the ones mentioned. Our goal is first to support companies that best reflect authentic American values and only then seek market competitive returns. We reserve the right to buy or sell any stock from our current portfolios or add or subtract companies from our American Hero Universe. Investing in stocks involves risk including the loss of principle. American Values Investments research criteria limit the number of stocks available for investment. Stocks eliminated may have potential for higher returns. Companies acting on higher ethical standards may sacrifice short-term profits, which could be reflected in lower stock price. Investors should carefully consider their investment objectives, risk tolerance, and the expenses of investing in our portfolios. Past performance is no assurance of future results.