November 2016 
Making winning look easy. Clean Air Challenge 2016
The Clean Air Challenge is a week-long effort to promote carpooling and the use of NuRide , the Commonwealth's ride sharing database. From September 17 th - 25th, the NSTMA teamed up with MassCommute and MassRIDES to promote the Challenge. This year, we took it a step further and the results yielded three winners from the NSTMA!

Congratulations to:
  • Bob B. from Footprint Power. Bob took home a $50 gift card for promoting the Challenge to his colleagues.
  • Jane W. from the City of Beverly. Jane won a $50 gift card for using NuRide during the Challenge week.
  • Cell Signaling Technology. CST saw the greatest percentage of employee sign ups in NuRide during the Challenge week.
Have you seen our new look?
The North Shore TMA is pleased to announce a new look and feel for our website . It includes an extensive list of the advocacy work we've done for our members-- of which we are very proud! If you haven't had a chance to check it out,   please do . And if you have any feedback to share, please give us a shout . Thanks!
Route 107 Corridor Study: Available for Review
MassDOT in coordination with the cities of Salem and Lynn recently concluded its study of the Route 107 Corridor , which runs from Boston Street in Salem to Chestnut Street in Lynn. The aim of the study was to evaluate the impact of retail development along Route 107. As a member of the corridor study working group, NSTMA Executive Director Andrea Leary provided input on transportation demand management elements for the corridor - strongly advocating for enhancements to planned bike and pedestrian infrastructure within the corridor. The study is now available for review .
The MBTA's Vision for Future Fare Collection
Last month, the MBTA announced new capabilities coming down the pipe for how commuters can pay for public transportation in the Boston metropolitan area. By 2018, riders will be able to:
  • Pay by phone or credit card at all stops
  • Have their CharlieCards read at all doors/gates
  • Tap in and out on all stops
  • Integrate their trips with transportation network companies (TNCs) like Uber, Lyft and the Ride
2016 Inaugural TDM Conference: A Debrief
NSTMA Executive Director Andrea Leary attended the Association for Commuter Transportation (ACT) National's Inaugural Transportation Demand Management (TDM) Forum October 11 th and 12 th in Boston. The conference was packed with TDM professionals from across the country and Congressman Michael Capuano (MA-7; member of the House Transportation Committee) gave the opening remarks. Kenneth Kimmell, President of the Union of Concerned Scientist (UCS) provided the key note address. In his address, President Kimmell stated that vehicle emissions will soon surpass electricity production as the leading source of greenhouse g as ( GHG) emissions.
After the conference, Ms. Leary met with Dan Gatti from UCS for initial conversations about how the TMA can collaborate with the organization to help the state achieve GHG emissions reductions and help our members to comply with the Department of Environmental Protection's (DEP) Rideshare Regulation.
Meeting to discuss proposed South Salem Commuter Rail stop 
The City of Salem and the Salem Partnership will host a public meeting on November 14th from 6:30 - 8:30 P.M. at Salem High School to present updated plans for a proposed MBTA commuter rail stop in South Salem.
NSTMA Executive Director Andrea Leary attended the initial public meeting in late March and she will attend this upcoming meeting to advocate for an alternative transportation option for commuters to/from South Salem. If you are unable to attend this meeting but have thoughts, comments, or questions that you would like addressed, please contact Andrea.  
Upcoming Holiday Promotion
The holiday season is almost upon us (how did that happen so quickly?) and the NSTMA is back with another Holiday Promotion. Details will be coming out via email soon but it will involve our new website and a short quiz (it will be easy, we promise!). Shiny new gift cards will be raffled off to three lucky winners. Stay tuned!