The Worldly Marketer
November 2015 edition

From the Blog:

What's the
(Not-So-)Secret Sauce
of Global Marketing?

Today's successful global brands understand that to stay competitive in the 21st Century, they need professionally-translated web content that speaks to a multilingual audience.  But translation is just for starters. The most successful brands go one step further: they invest in adapting their content for each regional market in ways that make it more culturally relatable. They make sure that their web content connects directly with local tastes, cultural values and communications styles. So what do you call that secret sauce?

Social Tip of the Month

November Tip:
Daylight Saving Time (DST)
is not a world-wide standard

Every year, on the first Sunday in November, certain countries including Canada and the U.S. "fall back" one hour. It's the end of Daylight Saving Time (DST), a.k.a. Summer Time. But many northern-hemisphere countries - such as Mexico, Turkey and most of Europe - turn back their clocks a full week earlier, on the last Sunday in October. Meanwhile, certain southern-hemisphere countries - including Australia, New Zealand and Brazil - use DST between September and April. But there are many countries around the world that do not use DST at all, e.g. Russia, most of Asia, most of Africa, and most of Central & South America.

Confusing? Yes. But worth figuring out if you want to  connect with particular foreign markets in real time. For more detailed information about which countries use DST and when, and which countries don't, check out this up-to-date chart.

International & Global Marketing News

Mark your calendars! November 16-22 is the eighth annual celebration of Global Entrepreneurship Week. This year's GEW will be the largest one yet, with roughly 10 million people taking part in over 25,000 events in 160 countries around the world. Visit the official GEW website for more information.

To Western eyes, Asian websites can often look rather busy and cluttered from a design point of view. Still, some Western brands have purposely copied that style for their own Asian websites to appeal to local visitors. This article by TranslateMedia looks at some practical reasons behind the Asian style of web design, and explores whether it's a good marketing strategy for Western brands to emulate it.

Facebook wants to connect the next billion people to the Internet - and help marketers reach them. As Harry McCracken puts it in his latest article for  Fast Company, " you can't assume that people [in emerging economies] have PCs, high-end smartphones, or speedy Internet connections", or that they will know about 'passwords' and 'profiles'. And that's why the social-network giant is getting creative. Here's how.

For  more current articles  on international business and global marketing, visit the  Verbaccino Flipboard  magazine. (New articles get added throughout the week, so check back often!)

#Holiday HeadsUp
for Novem ber 2015

All Saints' Day is a public holiday in a number of traditionally Christian nations.
November 11th is an official day of remembrance around the world, though it goes by different names.
In Mexico, the third Monday of the month is Revolution Day.
Hindus  are getting ready to celebrate the festival of  Diwali .
Global Entrepreneurship Week is coming up, and it includes Women's Entrepreneurship Day.
Buddhists will be celebrating the Festival of Lights on the evening of the full moon, while Sikhs celebrate the birthday of Guru Nanak.
In the U.S.A., American Thanksgiving will mark the beginning of the winter holiday season.

And those are just some of special dates coming up this month!

You can download this PDF document  by clicking on the link, above,  and selecting "Save Page As".

Get more details about any holiday or observance on the calendar
by clicking on the specific entry.

Did we miss any important dates?
It's a global, social, multilingual market.
Grow with it!