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DEAR VALUED PARTNERS, We understand it’s a challenging landscape to protect and grow international marketing and sales budgets. You’re expected to predict top trends, make wise decisions with limited resources in order to capitalize on global opportunities, all while creating consumer awareness. You must also support trade activities and amplify earned media with a singular goal: GROW your destinations’ international visitor volume and spend. If you want to make sure you have more than a fair share of the high-value global traveler, then you won't want to miss Travel South Global Week 2024 in Charleston, South Carolina.
We invite CEOs, Marketing Directors, Public Relations Practitioners, Sales Managers and Research Teams to spend three days focused on reaching $10b in visitor spend in the South. Beginning Tuesday, April 9, we will have global experts present three Masterclass Keynote sessions on Insights & Research, Marketing & Storytelling and Third-party Sales and Channel Management. There will also be additional workshops featuring source market analysis and co-op promotion opportunities. These workshops are designed for you to have all the tools to leverage resources and collectively grow market share in both mature and emerging international markets.
On Wednesday, April 10, secure a full schedule with journalists from Canada, Europe, Latin America and Australia/New Zealand for one-on-one appointments during Media Marketplace. Travel South has curated prequalified and vetted journalists who write for those interested in the South’s authentic local experiences.
And of course, to complete a remarkable experience of Global Week in Charleston, the hospitality and networking events will be extraordinary, celebrating the food, music, and history of Southern culture.
There are limited spots available, so register now.
Duane Parrish
Director South Carolina Parks, Rec & Tourism
And member of the Travel South Board of Directors
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MARKETING OPPORTUNITIES |
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REGISTER FOR GLOBAL SUMMIT April 9, 2024 Join us at Global Summit for three Masterclasses on Insights & Research, Marketing & Storytelling, and Third-party Sales & Channel Management. Source market analysis and co-op promotion opportunities also included. Early bird pricing until Feb. 1. |
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REGISTER FOR MEDIA MARKETPLACE ApriL 10, 2024 Early bird pricing ends Feb 1. Secure your pod now for selling your destination to international media. Enjoy discounted rates at the Mills Hotel and all meals, social functions, activities and events included in the official program. |
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SOUTHERN SUCCESSES |
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International Showcase was a Success Because of YOU!
International Showcase in Memphis proved to be an extraordinary success, leaving an indelible mark on our industry. Travel South USA would like to extend a heartfelt thanks to all the hosts, sponsors, and attendees for all their concerted efforts that led to this International Showcase being a huge hit!
Meetings and networking receptions moving the needle closer to $10B in spend were only the beginning of this event’s overwhelming success. From the Beale Street Strut and Marcus Scott's soulful sounds to the uplifting melodies of the Tennessee Mass Choir and night of disco dancing, there’s no denying that the event was one to remember! But don’t just take our word for it… Click here for attendee comments.
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IN THE NEWS |
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Many exciting articles and buzz about the South recently. Wanderlust, a much respected travel magazine, touts Southern chefs and their cuisine. The Canadian publication, Travel Courier, explains the magnitude of International Showcase on travel to the South and highlights new attractions to the region.
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TASTE THE SOUTH CHEFS SHINE Read Wanderlust’s engaging article featuring the Taste the South chefs, their restaurants and their journeys in preparing Southern cuisine. |
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AUTHENTIC SOUTHERN ATTRACTIONS
Read Travel Courier’s article explaining the impact of International Showcase and inspiring Canadians to travel to the authentic South for new attractions in the region. |
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TSUSA SNAGS A COVETED ADRIAN AWARD
TSUSA’s Taste the South integrated campaign is a 2023 HSMAI Adrian Award winner in the category of business to consumer! Out of over 800 entries, the campaign was judged to be exceptional by experts in hospitality, travel, tourism and media.
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BY THE NUMBERS |
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The Hotelbeds campaign results are in for the first two months and things are off to a great start! In October-November 2022, 84,692 room nights were booked to the region. For October-November 2023, 95,087 room nights were booked, effecting a 12% YOY increase. We are expecting big things in 2024 as the campaign progresses.
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>95k
ROOMS NIGHTS |
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12%
YOY INCREASE |
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4
MARKETS |
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| | UPCOMING EVENTS | | | | | | Amsterdam/Copenhagen Mission February 24-March 4 2024 Partner with Travel South USA in the Netherlands for a sales mission followed by participation in Discover America, Swanson & FDM in Copenhagen. First person is $4795 and $2495 for an additional person. Space is limited, so register now!
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Registration Open: Global Week
April 8 -11, 2024
Join us for Travel South USA Global Week April 8-11 in beautiful Charleston, South Carolina, held at the Mills House Hotel. Media Marketplace is back with top-tier journalists from Canada, Europe, Latin America and Australia.
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© 2024 Travel South USA. All Rights Reserved.
You are receiving this email because you have done business with Travel South USA or have expressed interest in Travel South USA via our website or at a recent industry event.
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