Fall 2018
Name Dropping
Here's a sampling of what's going on with our clients and staff:

PPG Oak Creek was recently among the featured businesses during Doors Open Milwaukee and Sneak Peak Oak Creek. The events gave area residents an opportunity to go behind the scenes at PPG to see how the firm develops paints and coatings for items you see and use every day. This includes everything from motorcycle finishes to golf balls to manufacturing equipment and soup cans!

Congratulations! The I-39/90 Expansion project , from the Illinois state line to Madison, will be completed one year early – in fall 2021 – thanks to $70 million in savings created by WisDOT efficiencies.

Stevens & Stevens Business Records Management shared its expertise in the column “Getting back to business after Hurricane Florence.” The Columbia Regional Business Report (based in Columbia and the Midlands of South Carolina) featured the column in their October 9 print issue.

The impacts of a working waterfront were revealed in the Port of Green Bay's latest economic impact study. The study found that the Port of Green Bay has a $147 million economic impact to our area and supports 1,289 jobs. Read the WFRV story here.

Seventy years have flown by since Green Bay Austin Straubel International Airport (GRB) welcomed its first commercial passenger aircraft. In the decades since, GRB has transformed; adding new airlines and routes, increasing passenger counts, growing Fixed Base Operator traffic, expanding buildings and dramatically increasing the economic impact of the airport.

Traveling as a new mom can be stressful, but GRB has made a recent upgrade to help alleviate that stress. A new Nursing Mother’s Room has recently opened at GRB. The room was designed with security and comfort as top priorities. Read the WLUK story here.

An article authored by Mark Hanson and Amy Moore of Hoffman Planning, Design & Construction was published by Facility Executive magazine. “Building Envelope Renovations Enhance Sustainability” appeared in the magazine’s October issue.

The National Shrine of Our Lady of Good Help received an exact replica of Michelangelo’s Pietà statue depicting the body of Jesus on the lap of Mother Mary after the crucifixion. The Shrine received the gift for the new Mother of Mercy Prayer & Events Center, which breaks ground later this month. The new building will be completed in spring.
Quick Quote

"Leadership and learning are indispensable
to each other."

John F. Kennedy
Going Old School:
Some things are tried and true
Most of us love current technology and how it makes it easier and faster to do business. But, there are some times when going “old school” is your best bet. When? Here are just three examples:

  1. If it takes more than two texts or emails to work through an item or issue, you’re better off going old school. Pick up the phone or meet in person. It will help eliminate misunderstandings. Plus, it’s much easier to establish a positive working relationship when you actually talk to one another. In person is best but, if you can’t meet in person, at least talk via Skype or a phone call. This is also true when dealing with coworkers. Get up and go over and talk with them.
  2. When you don’t know the correct spelling or usage of a word; don’t just take spell check’s recommendation. Every one of us has been burned by spell check! Instead, go old school and look it up in a dictionary or thesaurus. OK, for this one, you can use an online dictionary or thesaurus; just don’t Google it and hope for the best.
  3. Old school is also the way to go when you want to thank or recognize someone. Sure, an email or text is quicker. But people appreciate it, and take note of it, when you take the time to hand write a thank you card or a note of congratulations.

Everyone is busy these days, but don’t let being in a hurry stop you from doing things in the best way possible. Sometimes, that means going old school!
It's time for a giveaway!
Sweepstakes, contests, giveaways—call it what you like, but one thing is true when it comes to free stuff: everyone loves it. And everyone knows that, but not everyone (or every business) takes advantage of that universal truth.

Why would a business want to give away something for free? Anybody who’s ever signed up for a contest knows that even if they win, they didn’t get something for free. They exchanged their personal information for a chance to win. From a business perspective, information about potential customers can be very valuable. Most of the time that information comes in the form of a name and an email address, which is a door opened wide for your marketing content.

Social media contests can be a great way to spark engagement on your posts and get new followers. So, giving away something for “free” doesn’t mean you’re not getting something in return.

Here are some helpful tips to follow if you decide to run a giveaway:
  1. Set clear contest rules. It’s good to be thorough with your rules, so that there are no misunderstandings later on. You can include the key points in your social media post or landing page, and then provide a link to the complete rules.
  2. Choose the right prize. The best prize is 1) worthy of being won—so don’t choose the cheapest possible option 2) mail-able—so someone doesn’t have to pick it up at your business and so you don’t have to pay premium postage 3) relevant to your business—even if your company doesn’t sell a product, you can still find a creative freebie that has some relevance.
  3. Don’t ask for too much to enter the contest. More people will enter your contest if you K.I.S.S. Keep It Short and Simple. Don’t make entering your contest a six-step process that requires any real work on their part. For maximum participation, keep the requirements to a minimum.

If you’re still wondering if your business should run a giveaway, remember, it’s simple: everyone loves free stuff. And every business wants to generate leads, increase social media engagement and reach a new audience. So maybe it is time for a giveaway!
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tricks of the trade?
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