Winning Buyer Strategies

With so many buyers willing to reduce contingencies or offer all-cash, home buying in the Bay Area has proven to be a daunting experience for many. The highly competitive environment coupled with a dearth of inventory has culminated in a record-shattering surge in home values.

Following are tips to provide a buyer advantage when competing in a multiple-offer situation:

  • Get "pre-underwritten" by a local lender. While this may seem like overkill compared to pre-approval, you're going to have to do this anyway to finalize your loan. Going the extra mile NOW will provide a seller with the increased certainty that your loan will indeed fund.

  • Expand your areas of interest to include adjacent, less trendy areas;

  • Lower your home price search parameters to allow for wiggle-room;

  • You might consider PMI (private mortgage insurance) to allow you to put less than 20% down and more towards covering an appraisal gap. Even with PMI factored in, you may still have a reasonable monthly mortgage payment with today's low interest rates. A savvy mortgage lender will advise if this is feasible with your loan and will match you with the best product for your unique situation. Recall: Buyer's earnest money deposit is a promise to the seller; the down payment, a promise to the lender.

Download our Buyer's Guide to review our "8 Most Frequently Asked Questions" and for more insight into the home buying process.

Please do reach out with any real estate related question.
It is an honor and a pleasure to represent you, a family member or friend with all of your real estate needs.



An exceedingly astute individual recently asked, "What does SP:LP mean?!"

Sale-to-list price ratio reveals how much a property sold for in relation to the asking price, and indicates the ferocity of current conditions and what one can reasonably expect to pay/receive in the prevailing market.

Stay up-to-speed on the facts surrounding YOUR neighborhood by reviewing these metrics monthly:

**SFAR MLS data


As many of you have experienced, I am delighted to share my network of preferred service providers with my newsletter subscribers. These are professionals with whom I have personally worked or who come highly recommended from trusted friends and colleagues. Please don't hesitate to contact me for a contractor referral - I am happy to help!


FROM Q2 | 2021
 A cursory glance at Q2/2021 as compared to Q2/2019 and 2018 (for the sake of accuracy) confirms what we already know:

  • 80% of homes listed for sale sold for greater than the list price.
  • Marin and San Mateo counties experienced the most substantial sales increases in the Bay Area, of more than 70% (QoQ).
  • Average days on the market has decreased by one-third (QoQ).
  • Buyers continue to prioritize amenity preferences developed during the pandemic: More space for home offices, classrooms, gyms, entertainment and access to outdoor space.
  • Mortgage rates are expected to remain steady throughout the next several months, and the low cost of capital will enable some buyers to afford a home in the Bay Area,

  • Buyer demand remained robust and a positive outlook prevails, even as pricing escalated to record highs in many neighborhoods, with some households being priced out of the market.
*Rosen Consulting Group panel discussion
**Data sourced from BAREIS MLS


In Marin County, we have a declared water shortage emergency and must comply with mandatory water use restrictions:

Outdoor watering is prohibited between 9am-7pm.


The simple act of watering a dry garden contains the hidden gift of petrichor - an exhilarating way to start the day! Try it.



Recently picked up this beautifully written collection of short essays on nature, humanity and loss and find myself unable to put it down.


What's on your nightstand?
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I am here to help you navigate all things real estate. Whether you are selling your home, interested in a complex investment exchange, a first-time home purchase or charting a move across country, I will ensure your experience is an exceptional one. Through our vast Global Relocation Network, I can connect you with an excellent agent anywhere in the world.

Please reach out whenever I may be of service to you, a family member or friend.

Isabelle V. Laub
Cell: 415.533.2332

Your trusted Real Estate Professional
specializing in Marin and San Francisco

When purchasing real estate, be sure to work with an Agent to represent and protect your interests during one of the largest purchases you may ever make. Commission is paid by the Seller, inherently structured and agreed to in the listing contract set forth between the Seller and the Seller's representative, the listing agent.