Dear Golf Industry Partners,
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What to work on this week...
Last week we wrote about how Google provides a free tool to see if your website is optimized for mobile viewing. This week we want to focus on online ad buying.

The only real way to track your online advertising and your social media tools is to monitor conversions or clicks that your ads or posts generate. An online ad can seem like it is a good buy but you can never really know if you do not check its conversions. 

Internet advertising can be an affordable way to generate website traffic. But to make sure this is true you MUST have an analytical tracking tool for your website. Google analytics is a good one (and it's free).
Example: Google Analytics provides a list of the websites that have referred traffic to your own website over any time period (day, week, month, year etc.) In this example a wedding website (presumably from an ad buy) has provided 209 visitors, of which 85% have not visited the website before. A good result. The website represents traffic from twitter. This user has sent 206 visitors to their website from twitter (a good result as well) and 14% of them are new.

Do your homework: An online advertiser offers you an ad for $50 for a year. This seems low cost but it might only bring two clicks to your website ($25 per click). You might be far better to spend $500 with another online ad provider who brings 500 clicks to your website ($1 per click).

Click here to read our blog post about buying online advertising.

Spend some time this week to review the analytical data on your website!
Best BC Craft Beers Reprint - Sorry last week's link did not work
A series of newsletters from us would not be complete without some food, wine or travel recommendations thrown in.  Our  19th Hole Blog  features some of our local favorites in the 'Best BC Wines' and "Best BC Craft Beer" categories.

Our recent Craft Beer post is from Arrowhead Brewing Company in Invermere, BC, a place we have visited at least once a year since it opened in October 2012. They brew 10 or 11 different varieties with a philosophy that values quality and experimenting with new styles. We like their honey brown ale, made with honey from Arrowhead's own bees, their blonde ale and their IPA. The taproom is relaxed and fun for tasting, so check it out if you are in the Kootenays this summer.
"He was a wise man who invented beer" ~ Plato
Need a Conference or Seminar Speaker?
Jeff has been speaking on topics such as 'How the Internet Has Changed the Sales Game', 'Using Social Media for Business' and 'Using Social Search to find customers' for the past 8 years. If you have an upcoming conference or event that you need an engaging and dynamic speaker for, we can help. 
Feel free to send us a tweet, Facebook or LinkedIn message any time with your questions. We are always around to answer. Or pick up the phone and give us a call at 604-506-2226.
Social Media & The PGA Tour
Bleacher Report ranks the best PGA Tour players and their use of Social Media!


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CK Golf
1208 - 1529 W Pender, Vancouver, BC