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When Givers Don’t Give
You delivered a well-crafted major gift proposal to current generous givers. This particular donor couple has been close to your institution for years and made one of the larger gifts to your last major campaign.
Based on your recent visits and discussions with them, you know the gift amount proposed was in the ballpark (it was a stretch but doable). Additionally, the gift invitation seemed timely as they shared the happy news of recently selling part of their $50 million business. And, you know the proposed purpose of the gift – to endow one of your programs in memory of her mother – was spot on.
It's been over three months since you met and invited their support. At the conclusion of the warm and positive meeting they assured you they would, “get back to you soon.”
There has been no response. You've sent an email follow-up and left two voicemail messages and they haven’t responded.
Finally, you receive an email that simply reads, "We aren't going to be in a position to give right now."
You are stunned. “What happened?” you mumble to yourself.
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