5 Essential Storytelling Tips That Will Raise More Money
In writing direct response solicitations or when building a case for support, advancement professionals typically rely on one of two approaches:  a fact-based, quantitative, logical, "hard data" approach, or a qualitative, testimonial, "storytelling" approach. 
At many institutions, the "hard data" approach is viewed as being the more rigorous, more scientific, and more persuasive and effective way to make the case and move donors to give generously.  Administrative leaders, Board members, and others will often stress the need to "prove our effectiveness" to potential donors as the primary way to encourage their giving.  And while data and statistics can be helpful in creating a persuasive solicitation or a case for support, research clearly shows us that "hard data" approaches simply do not move donors the way great storytelling can.    

Gonser Gerber Institute
Upcoming Professional Development Programs

May 3, 2017, 11 am - 12:30 pm 
In the last few years, there have been some significant federal tax changes and proposals that impact philanthropy, individual giving, transfer of wealth, and estate taxes. How prepared are you to answer the questions your top donors have about how these laws impact their giving?  Join the Gonser Gerber Institute for this important webinar on some of the tax law changes that impact your development office and your donors.

Workshop - Kansas City, MO
May 25 - 26, 2017
In this workshop, we will discuss ways to motivate, educate, prepare, and effectively engage your institution's leader and the board in your campaign. Your work in supporting, managing, and preparing your institution's leader and your Board for the campaign is one of the most critical roles you play as an Advancement leader.

Gonser Gerber Annual Conferece
Gonser Gerber Annual Conference - Lombard, IL
August 3 - 4, 2017
Join us for our Annual Conference to learn more about the ways that listening to your donors, creating meaningful giving opportunities, and responding to their interests and vision, can spark a lifelong relationship that leads to true investment of time, talent and treasure in your institution by constituents. 

April 2017 


At Gonser Gerber, we build innovative, individually-crafted relationships with our clients so that their unique aspirations and goals are met.

Current Executive Searches

Vice President of Advancement,Wayland Baptist University (TX)


Marian Central Catholic High School (IL)


 See What Our Clients

Have to Say 

Contact Us
(630) 505-1433
  Why Gonser Gerber?
"Gonser Gerber has provided the counsel to help us successfully implement our $106 million campaign.  Their insights, strategies, and recommendations have been crafted specifically for our institution - no 'cookie-cutter' approach -  and they have helped our Foundation Board, University and academic leaders, and advancement team members better understand their roles and work more effectively together." 

Rocky Kettering, Ed.D., CFRE
Vice President for University Advancement
Executive Director of CSU Foundation
Columbus State University