#TWMNewsletter  -  September 2016 edition

International & Global Marketing News

Here's a selection of noteworthy articles from the past month.

Here is a review of Anna's book by Vijayalaxmi Hegde for the Moravia Blog.

Anna Schlegel will be the featured guest on an upcoming episode of The Worldly Marketer Podcast, so stay tuned!

Born To Be Global is a great new online resource launched by Hubspot's Nataly Kelly, Trello's Alexia Ohannessian and MercadoLibre's Luciana BaigĂșn. We love their mandate of " helping digital companies move beyond borders", and their helpful articles such as Why SaaS Companies Are Built for Global Growth.

Boston Consulting Group has published  an update to its 2013 report on the economic and political development of Vietnam and Myanmar -two of Asia's most exciting hot spots. "If Vietnam is a story of steady progress over time, Myanmar is a tale of fast-paced transformation. " Read the article here.

Social Brand Watch has reported on a recent study looking at  "the mobile path to purchase" in China. It provides insights for marketers on how mobile is affecting Chinese consumers' purchasing decisions at different stages in their decision making process.  Read the highlights here.

EContent Magazine: In his latest article,  Bruno Herrmann explains why the proper management of terminology should be a priority for brands, especially in the context of a multilingual content strategy. He provides six helpful guidelines that can help international companies manage their terminology more effectively for globalization purposes. Read the article here.

This is just a small sample of the many current articles  on international business and global marketing topics that you'll find in  Verbaccino's Flipboard magazine . New articles are added throughout the week, so check back often.

#Holiday HeadsUp
for September 2016


This month's  special holidays and observances include:

  • September 2: National Day of Vietnam
  • September 4: Father's Day in Australia & New Zealand
  • September 5: Ganesh Chaturthi (Hinduism)
  • September 5: Labour Day / Labor Day in Canada & the U.S.A.
  • September 7: Independence Day in Brazil
  • September 8: Feast of the Nativity of Mary (Christianity) 
  • September 9: Beginning of the Hajj pilgrimage (Islam)
  • September 11: Eid al-Adha (Islam)
  • September 14: Beginning of Chuseok Festival in Korean culture
  • September 15: Mid-Autumn Festival in Chinese culture
  • September 15: Independence Day in most of Central America
  • September 16: Independence Day in Mexico
  • September 18: First day of Fiestas Patrias in Chile
  • September 21: International Day of Peace (UN)
  • September 23: National Day of Saudi Arabia 
  • September 24: Heritage Day in South Africa
  • September 26: European Day of Languages
  • September 28: Statehood Day in the Czech Republic
  • September 30: International Translation Day
  • September 30: Mahalaya Amavasya (Hinduism)

These are just some of the entries in this month's calendar.

Note: You can  download this calendar as a PDF document by clicking on the link, above,  and selecting "Save Page As".  Get more details about any holiday or observance on the calendar  by clicking on the specific entry.

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