Joel Geske awarded the 2018-19 Allen Essman Faculty Fellowship
Joel Geske , associate professor in advertising, is the first recipient of the Greenlee School of Journalism and Communication’s Allen Essman Faculty Fellowship made possible by Iowa State alumna Denise Essman ('73 marketing). The Essman Faculty Fellowship—the first of its kind at the Greenlee School—honors a faculty member who has demonstrated excellence in advertising and/or public relations education. Essman, a Greenlee School Advisory Council member, established the fellowship in honor of her late husband, Allen, who was an instructor in advertising and photography at the Greenlee School. Photo, l eft to right: Denise Essman, Joel Geske, Angela Powers
William F. (Bill) Tubbs receives the 2018 James W. Schwartz Award
William F. “Bill” Tubbs ('71 agricultural journalism) received the Greenlee School's  2018 James W. Schwartz Award  Oct. 25 . The annual award recognizes distinguished service to journalism and communication. Tubbs and his wife, Linda, are co-owners and co-publishers of the  Eldridge North Scott Press  and  Wilton-Durant Advocate News . Tubbs' work in community journalism has been widely recognized on both a state and national level, and he and Linda have long been supporters of journalism education. Photo, left to right: Linda Tubbs, Bill Tubbs, Leste Mwirichia and Angela Powers. Mwirichia is a junior in journalism and mass communication and the 2018-19 Tubbs Digital Media Scholarship recipient, which supports students working in digital media for Cyclones athletics.
Greenlee School alumni and friends honored during Homecoming Week
The College of Liberal Arts and Sciences and the Iowa State University Alumni Association recognized several Greenlee alumni and friends at the LAS Honors and Awards Ceremony Oct. 25 and a university ceremony Oct. 26. Those honored included:
  • Dave Kurns (’82 journalism), 2018 ISUAA Alumni Service Award (pictured right, with Jeff Johnson, left, president and CEO of the ISU Alumni Association)
  • Henry Ong (’78 MS journalism), 2018 LAS Dean’s Arts and Humanities Award
  • Art Slusark 2018 LAS Distinguished Service Award
  • Dan Winters (’03 journalism), 2018 LAS Young Alumnus Award

Additionally, Jen Sorenson (’01 animal science, journalism and mass communication) received the 2018 College of Agriculture and Life Sciences Outstanding Young Professional Award.
Iowa State Daily, Ethos staffers receive ACP and CMA honors
The  Iowa State Daily  took third place in the  2017-18 College Media Association Newspaper Pinnacle Awards  in the Four-Year Daily Newspaper of the Year category. The Daily also tied for third place in the  Louisville Best of Show Awards  in the Four-Year More than Weekly Category. John Hesse, a 2017 Iowa State University graduate in graphic design, received first place honors in the  2018 ACP Design of the Year contest  in the Magazine/ Special Section Cover category for his work on the 2017 Iowa State University Dept. of Public Safety Annual Report for the Iowa State Daily Media Group. In the same contest, Sarah Jean Walsh (senior, graphic design) received second place honors in the  Yearbook/Magazine Page/Spread category  for her design work on an Ethos magazine story about sexual harassment.
Michael Bugeja, Greenlee School featured on ISU homepage
From the feature: "When you're a professor at Iowa State, there's one thing you realize right away. Students here don't just want an adventure -- they also want to make a difference in the world. Professors like Bugeja are doing everything in their power to help that come true. Said Bugeja, 'I hope my teaching, service, and research helps students achieve that goal -- and their dreams.'"
Sherry Berghefer named ICA's 2018 Adjunct of the Year
The Iowa Communication Association presented its 2018 Outstanding Adjunct Teacher Award to Sherry Berghefer , a Greenlee senior lecturer.
The award recognizes effectiveness in teaching, demonstrated through outstanding evaluations, innovative teaching strategies, exceptional learning standards, proof of student learning and service to the department. 
Greenlee faculty and staff honored by LAS
Congratulations to Jan Lauren Boyles, Daniela Dimitrova, Joel Geske, Deb Gibson and Jessica Hansen-Moench, who received 2018 awards from the College of Liberal Arts and Sciences in September.
According to a new Iowa State University study of political advertising for the 2016 Iowa caucuses, the candidates who spent more on TV ads generally received more support on caucus night. However, this does not suggest a candidate can buy an election, said Associate Professor Jay Newell .
Associate Professor Joel Geske made a change in his advertising classes after reading survey responses from students who felt left out or not valued when working on team projects. Geske says you must be intentional to be inclusive, both in the classroom and workplace. He shared his methods in a recent paper.
Greenlee faculty and staff participate in Cardinal Women
Kelsie Poe, academic adviser, and Grace Provenzano , lecturer, are among the first 72 women to participate in Cardinal Women, a p ersonal and professional leadership development program specifically for women who are faculty and professional and scientific staff at Iowa State University.
Tara Larson, senior in journalism and communication, shares her top takeaways from the 2018 Futures Forum presented by Kim Guthrie, Greenlee alumna and president of Cox Media Group, on Oct. 4.
Gabi Ampuero, a Principles of Journalism student, reflects on Eric Schmalz's lecture on U.S. newspaper reporting on the Holocaust. Schmalz leads the U.S. Holocaust Memorial Museum's History Unfolded project.
Emma Hassemer spent summer 2018 living in New York City working as a Hearst editorial and fashion intern. The senior in journalism and mass communication with a minor in apparel, merchandising and design is in the midst of her final semester as  Trend  magazine’s co-editor-in-chief.
The Greenlee School hosted an ice cream social Sept. 13 to kick off the school year. See more highlights from the Fall 2018 semester, including photos from our Jump-Start Internship and Networking Fair, the Futures Forum and more, in our Facebook album. #whygreenlee
  • Michael Bugeja, Des Moines Register
  • Michael Bugeja appeared on Iowa Public Radio's "River to River"
  • Kelly Winfrey was interviewed by The Gazette. Winfrey also appeared during WHO-TV's election night coverage.
  • A story by Manichanh Naonady, senior in journalism, appeared on Iowa Public Radio. The piece was submitted by Greenlee's broadcast reporting and writing class taught by Grace Provenzano.
  • Michael Bugeja was interviewed by WHO-TV's Justin Surrency
  • Jay Newell's research was referenced in the Des Moines Register
  • Jay Newell's study was featured in The Gazette
  • Angela Powers, Iowa State Daily
  • Joel Geske appeared on Iowa Public Radio's "Talk of Iowa"
  • Tracy Lucht was quoted in this column from the Des Moines Register
Senior Lecturer Sherry Berghefer has been selected to participate in the IRTS Faculty Industry Seminar in January. IRTS provides an annual opportunity for university educators to meet with senior media and entertainment executives. The seminar is intimate in style to allow for more in-depth discussion with senior executives and thought leaders from both legacy and digital media.  
Assistant Professor  Jan Lauren Boyles  had two book chapters in press in October. The first on data journalism and community partnerships will appear in  The Routledge Companion to Local Media and Journalism  (2020). The second on data literacy in news will appear in  Journalism Research Matters  (under final editorial consideration) by the University of Illinois Press (2021). Boyles also is an invited participant for a convening at the University of Minnesota next May that will launch research from the forthcoming book.  In teaching, Boyles is a member of the University's task force for student evaluation of instruction, which is jointly sponsored by the ISU Office of the Provost and Faculty Senate. In service, Boyles is serving on an AEJMC presidential task force on careers, co-chaired by Greenlee Director Angela Powers and VCU's Hong Cheng. This fall, she also reviewed research grant applications for AEJMC's Newspaper and Online News (NOND) division. Boyles will again advise a Ph.D. student through AEJMC's NOND mentorship program this academic year. In journal service, Boyles has reviewed manuscripts for the  International Journal of Communication, Newspaper Research Journal  and  Digital Journalism  since the semester's start. At ISU, she is s erving on an implementation committee for the University's Campus Climate report, which is targeted at improving the undergraduate education experience.
The new edition of Professor Michael Bugeja's ethics book, Living Media Ethics , was published by Routledge/Taylor and Francis this month. His essay, "Managing Your Reputation in a Time of Cultural Shift" appeared in Inside Higher Ed and was widely shared including by the National Communication Association via Twitter. 
Associate Professor and Associate Director Michael Dahlstrom co-authored an article with Dietram Scheufele (UW-Madison) published in  PLOS Biology entitled, “Escaping the paradox of scientific storytelling” (doi: 10.1371/journal.pbio.2006720). The article argues that while science plays a unique role in society, it does not hold any intrinsic advantage in creating captivating stories for mass audiences. Instead, science must compete with other storytellers, many of whom are not bound to scientific evidence. Dahlstrom and Scheufele then explore this situation as a paradox—how can science preserve its credibility as curator of knowledge while engaging audiences with a communication format that is agnostic to truth? 

Dahlstrom and co-editors Jean Goodwin (NC State) and Susanna Priest (editor of  Science Communication ) received the Top Edited Book Award from the Communication Ethics Division of the National Communication Association for their book entitled, “Ethics and Practice in Science Communication, Chicago Press. 2018.” They will receive the award at the National Communication Association conference in November.

Dahlstrom has also been invited to speak at four upcoming conferences/agencies:
  • Investing in the Power of Stories for Science Communication. Presentation to the Howard Hughes Medical Institute Science Education Advisory Board, Chevy Chase, MD.
  • Understanding the Spread of Science Denial. Rutgers Global Health Institute and The New York Academy of Sciences conference, Science Denial: Lessons and Solutions, New York, NY.
  • Communicating your Science to Non-experts: Best Practices and Training. Presentation presented to the American Chemical Society Midwest Regional Meeting. Ames, IA.
  • Why Communicate about Science? Experiences from Scientists who Engage the Public. Panel at the American Chemical Society Midwest Regional Meeting. Ames, IA.
Professor Daniela Dimitrova has been selected as one of four scholars to contribute an essay to Journalism & Mass Communication Quarterly , the primary journal of AEJMC. The piece will focus on visual framing and will be published as part of the newly established JMCQ forum in 2019. She is mentoring two McNair scholars, Nayelie Valenzuela and Julian Neely, this year. She also serves as a faculty mentor to a current graduate student as part of the Preparing Future Faculty (PFF) program of the Graduate College.
As part of his Essman Faculty Fellowship, Associate Professor Joel Geske is learning about Virtual Reality and 360-Video production.

Geske recently completed the Adobe Education Exchange program on  Virtual Reality in the Classroom . This course is all about exploring the principles of Virtual Reality (VR) and learning how to edit 360 video and implement VR projects in your classroom to create truly immersive educational experiences. Geske wrote, filmed and recorded digital audio for the project, working primarily with Adobe Premiere Pro. The subject of the short demo production was the Reiman Gardens Butterfly Wing (see photo). 

Geske will receive accreditation and a digital badge from Adobe for successful completion of the training. He will be leading a Short Course Intensive Spring semester on Creating Virtual Worlds.  
Associate Professor Gang Han's first-authored paper, "Health communication scholarship 2004-2015: A reflection from the second 12-year period of research accomplishment," won the Best Paper Award at a post-conference of ICA in May. His second-authored paper, "The effects of video game on adolescents’ perception of body image," won the Best Paper Award at the annual conference of China Association of Health Promotion and Education in August.
Assistant Professor Andy King's paper received the distinction of Top Paper in the Visual Communication Division at the National Communication Association conference in November. The paper is titled "Playing with methods to advance visual communication research and theory: An overview and review of how the field uses eye tracking " and is co-authored with colleagues from the University of Amsterdam, Texas Tech University and Brigham Young University.
He also co-authored two other papers that were presented at the conference.
Associate Professor Tracy Lucht completed a three-year term on the board of directors of the American Journalism Historians Association and was recently appointed to the editorial board of American Journalism . In October, she gave a presentation titled “Leading from the Heartland: Midwestern Women’s Influence on Early Radio and Television” at the AJHA convention in Salt Lake City. She was named a faculty affiliate with the Women’s and Gender Studies program at ISU and presented her research on the history of women in broadcasting to the LAS Dean’s Advisory Council on Oct. 25. Last month, she was quoted in the Des Moines Register in a column about the use of anonymous sources .
Associate Professor Jay Newell reports the following: 

In scholarship, just in time for the mid-term elections, "Political Advertising Saturation in the 2016 Iowa Caucuses" was published in the Journal of Political Marketing. Additionally, a methods and regulations piece co-written with Jeff Blevins, "Transparency in Political Advertising: Assessing the Utility and Validity of the FCC’s Online Public Inspection File System," was accepted by the Journal of Information Policy.

In teaching, the final project from a student group in last semester’s Media Planning (Advrt 335) course will be published as “an exemplary model of critical thinking and strategic media planning” (editor’s comments) in the 2019 edition of the Media Flight Plan textbook. Ad students everywhere will be inspired by the work of Greenlee students Maya Clercx, Nicole Miller and Jade Bunn.

In service, my second issue as editor of the Journal of Advertising Education is now in press with a November release in print and online. Beginning next month, both of the academic organizations that focus on ad education, AEJMC Ad Division and the American Academy of Advertising, will provide journal access to all their members. 
Assistant Professor Dara Wald reports the following:

Research Highlights:

Wald is a Co-PI on a newly awarded 2018 Presidential Interdisciplinary Research Initiative (PIRI): Cultivating Human and Naturally reGenerative Enterprises(C-CHANGE) (2018-2021). This effort is led by L. Schulte Moore (NREM), and includes several other Co-PIs from Sociology, Agronomy, Economics, and the Department of Agricultural and Biosystems Engineering. The team will be awarded $250,000 annually for up to three years. The objective of this project is to spearhead scientific breakthroughs that promote the production of nutritious food, green energy, healthy soil, clean water, and abundant wildlife through regenerative mechanisms that encourage an agricultural transformation. 

Wald’s first-authored publication exploring the role of trust and credibility in public attitudes toward wildlife on Guam was published in a special issue in the Journal of Environmental Management. This article was co-authored by Greenlee graduate student Kimberly Nelson, Ann Marie Gawel (EEOB) and Haldre Rogers (EEOB).

Teaching Highlights: 

  • Kimberly Nelson, advised by Wald, received an Iowa State University Research Excellence Award - July, 2018
  • Dr. Wald and Emily Haberlack received a Dean's High Impact Award for Undergraduate Research - Fall 2018
  • Maddie Huinker, an Honors Student in Wald’s lab, was selected to attend the 2018 Iowa Women Lead Change Conference in early November at the Community Choice Credit Union Convention Center in Des Moines, Iowa.

The Science Communication Project - co-organized by Dara Wald, Michael Dahlstrom, Kathleen Hunt (AEdS) and Shuyang Qu (AEdS):

  • At the beginning of the summer, we hosted the 6th Biennial Science Communication Symposium, which was a success!
  • We had 53 registered speakers from all over the U.S. (Iowa, California, Texas, Michigan, North Carolina, etc.), and even a participant who came from as far as Australia.
  • Feedback was positive, with many participants mentioning they felt their personal goals for attending the conference were met.
  • We did have a few suggestions, such as including more sessions on the application of science communication in a professional setting.
  • Overall, the event went well, and we are already looking forward to holding the next symposium in 2020.
  • Proceedings from the event will be published in the next few months.
Senior Lecturer Erin Wilgenbusch appears in the Principles of Community video created this summer by Model Farm for the Division of Student Affairs. She conducted mock job interviews with juniors in Roland-Story High School’s career preparation class.
Assistant Professor Laura Witzling's paper "Lifestyle segmentation and political ideology: Toward understanding beliefs and behavior about local food" was accepted to the journal  Appetite. Her co-author is Bret Shaw.
Greenlee School of Journalism and Communication
Iowa State University
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