GOODWILL INDUSTRIES OF THE VALLEYS

Empowering Individuals

Strengthening Families

Inspiring Communities

As the sun shines brighter and the days grow longer, so does our commitment to building brighter futures in our community. This season, we’re continuing to assist individuals through career training programs that open doors to sustainable employment. We're also proud to serve our community through Market on Melrose, ensuring access to fresh food for all in Northwest Roanoke.

And there’s even more on the horizon: we’re excited to announce the upcoming grand opening of Melrose Plaza! On July 31st, the Plaza will open its doors. Join us to learn more about the services and events that will empower the Northwest Roanoke community for years to come.

We’re growing, evolving, and reaching new milestones—with you by our side every step of the way. Here's to a summer full of progress, purpose, and possibility.

CUSTOMER LOYALTY - REWARD YOURSELF

You asked, we answered. Gain V.I.G. status and earn points on every purchase when you join our new Customer Loyalty Rewards program!

Ready to sign-up? Create a rewards account at the register or sign-up here.

Once you're a V.I.G you will:

Earn 1 point for every dollar spent. Provide your phone number at checkout to connect your purchase to your rewards account.

Every 100 points, earn $5. After you've earned the points, the $5 will automatically deduct from your next purchase.

Points never expire. No unfashionable expiration dates here! Our points never go out of style.

Melrose Plaza will officially open its doors on Thursday, July 31, 2025. The Grand Opening will feature a ribbon cutting with local leaders and community members, an unveiling of the History Wall with a tribute to Roanoke's historical figures and current leaders, and a community open house with representatives across the Plaza.

"Nestled in the ceiling of the lobby at Melrose Plaza is a Sankofa bird - a symbol of going back to get what has been left behind, " says Richmond Vincent, our CEO here at Goodwill Industries of the Valleys. "This symbolism is woven into the very fabric of Melrose Plaza - a catalyst for change that is transforming Northwest Roanoke and bringing Goodwill's mission, to eliminate poverty, to life."

Melrose Plaza will provide key essential services and cultural opportunities:

Wellness on Melrose

Designed to improve the health and wellbeing of NW residents, the center will provide educational programs and counseling services that will target stress management, nutrition, and general health.

What you'll find:

• Medical Services
• Dental Services
• Behavioral Health Services
• Physical Fitness Equipment

The Excel Center®

The first adult high school of Virginia enables students to gain an actual diploma - not a GED. Students can also pursue industry-recognized certifications through Career and Technical Education courses.

What you'll find:

• Free On-Site Childcare
• Licensed Teachers
• Transportation Support
• Life Coaches
• College & Career Pathways

Market on Melrose

Provides critical access to nutritious, high-quality, affordable food. Increases local employment opportunities and alleviates the decades long food desert in NW Roanoke.

What you'll find:

• Fresh, Quality Products
• Rewards and Savings Programs
• Nutritional Education
• Ready-to-go Meals
• Affordable Prices

Bank of Botetourt Office

With a focus on providing financial independence, the Bank of Botetourt empowers resident to take control of their financial lives. The bank offers convenient banking, a 24/7 ATM and free one-on-one financial coaching.

What you'll find:

• Financial Advisors
• 24/7 ATM
• Checking & Savings Accounts
• Credit Cards
• Lending Services

Roanoke Public Library - Melrose Branch

The library has served as a cultural and educational anchor since 2019. In addition to books, the Melrose Branch library also hosts community events and encourages literacy through reading programs.

What you'll find:

• Books
• Reading Programs
• Community Events
• Computers
• Study Space

Harrison Museum

An educational and cultural institution committed to showcasing and celebrating the art and history of African Americans. Relocating this summer, opening at Melrose Plaza this fall.

What you'll find:

• Exhibitions
• Community Events
• Educational Programming
• Contemporary Artwork

On August 1st, Melrose Plaza will wrap up its celebration with a second annual Music @ Melrose event. Join us for an evening of movin' and groovin' with music headlined by The Terry Brown Ascension Project & Friends. There will be R&B Jazz, Soul, Funk, Blues and more!

Interested in supporting Melrose Plaza? Join the Restoring Greatness Capital Campaign and become an owner!

JOB & TRAINING SERVICES

The journey to a fulfilling career looks different for each and every person. That's why our job and training services are not one-size-fits all; our career navigators create progress plans tailored to each individual. Are you seeking to overcome barriers and face the unknowns of navigating your personal career path? Then Career Navigation is for you. Reach out and we will guide you each step of the way.

Often, our job and training services led to sustainable employment with a community partner.

Individuals like James Webb, Jr., who reached out to Career Navigation last year. James worked with a career navigator to

identify his strengths, build his skills, and align his experience

with opportunities in the healthcare sector. James is now employed with Carilion Clinic and is excited to work in a meaningful field.

James says, "Amber has been a motivation to me and has helped me as a career navigator to gain employment. She was very encouraging to help me find a job that I am passionate about. Her help was a tremendous blessing." 

Another recent success story comes from Rebecca

Westbrook. Rebecca reached out to Career Navigation with the goal of earning her driver's license to become more independent.

The main barrier Rebecca faced was reading and comprehending study materials for the learner's permit test. A career navigator worked closely with

Rebecca to find tailored support that fit her learning needs.

After several months of studying, Rebecca successfully passed her learner's permit exam. Next, she prepared for the road test with the same persistence and support system behind her. Rebecca is now a proud holder of a Virginia state-issued driver's license. This achievement also led to a new position and pay increase with her current employer.

Career Navigation is suitable for individuals who desire to develop their skillsets, complete trainings, and earn credentials that empower them to reach their career goals. Reach out to us at infomissions@goodwillvalleys.com to be paired with a Career Navigator and start your journey, today!

Know someone who could use assistance? Let them know we're here to help.

Stay Connected

Mission

Empowering Individuals. Strengthening Families. Inspiring Communities.

Purpose

Through the work of Goodwill, people will have the opportunity to achieve their greatest potential.

Vision

Eliminating Poverty.

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