Has Google Been Suppressing Small Business Keywords?

How You Can Compete Against Google's Love Affair with Big Business!

Google has come under fire for a number of policies that could restrict keywords related to small businesses, making it more difficult for startups to compete with more established, bigger businesses. Here are a few ways that this could happen:

Google Ads uses an auction-based mechanism for bidding where companies can bid on keywords. Bigger firms with larger advertising budgets are frequently able to outbid smaller ones, which gives their advertisements more exposure.

Bias in Quality Score: Google utilizes a Quality Score to assess the relevancy and caliber of advertisements. Bigger businesses frequently possess greater means to produce superior content and enhance user experiences on their websites, resulting in increased Quality Scores.

Organic Search Ranking: A number of criteria, including user interaction, backlinks, and website authority, are taken into account by Google's search algorithm. Larger businesses usually have websites that are more well-established, have more backlinks, and have a greater domain authority. These factors can help them rank higher in natural search results.

Google My Business and Local Pack: Although the goal of Google My Business is to support local businesses, there is fierce rivalry to be shown in local search results. Smaller businesses may be pushed lower down in search results by larger companies with more locations and the means to fully optimize their local SEO strategy.

Algorithm Updates: Google regularly updates their algorithms in an effort to enhance search quality. Smaller businesses may be disproportionately impacted by these revisions.

Paid Inclusion in Shopping Results: Major retailers who can afford to pay for prominent placement frequently control the Google Shopping results.

Products and Services Offered by Google: It has been observed that Google gives preference to its own offerings in search results. Google Maps, Google Flights, and Google Shopping, for instance, have the ability to monopolize valuable space in search results, possibly displacing organic results from small businesses.

Knowledge Panels and Featured Snippets: Google occasionally favors bigger brands or sources with more thorough information by using knowledge panels and highlighted snippets, which lessens the visibility of smaller companies that do not have the same degree of structured data or web presence.

By concentrating on niche markets, producing excellent and captivating content, optimizing for local search, and utilizing social media and other marketing channels to boost their exposure and client interaction, small businesses can mitigate some of these difficulties.

Need help outranking your Big competitor? Click Here to email me or call me at 727.888.1200 to schedule a time to review your online presence with Google.

Sincerely,

Allen Jernigan

My Marketing Department, Inc

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As Google is being criticized for suppressing small businesses ads and content, other platforms are stepping in to fill the void. One of which is TikTok.

With so many options for spending your ad dollars, it's nice to have platforms that innovate and help you with your marketing efforts. If you are a TikTok creator, you can check out the details about the new platform here...

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