Checklists Work -- Use Them
Think about your last commercial or private flight. What goes on up front before takeoff? What happens is that several checklists are read out and verified. Why is this done, despite the fact that everyone in the cockpit is already well aware of all the required pre-flight requirements? Because human memory is flawed; we have to be reminded every time so nothing is overlooked, lest the folks in back get surprised during their trip in a very unpleasant way.
So what do pre-flight checklists have to do with achieving clinical insight as part of the medical new-product process? Actually, not much. It's just my ridiculous overreach in defining a metaphor.
But I should be excused because
the principle is the same. If you want to avoid missing any important criteria in your assessment of a new-product idea, you need to develop your own comprehensive checklist, then answer every question to the best of your ability as every new-product concept is evaluated.