75,000 Gallons of Milk Donated with Help from New England Dairy

As the needs of the dairy industry shifted in response to COVID-19, New England Dairy has helped to facilitate the distribution of 75,000 gallons of milk to families in need throughout the region.

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MilkPEP Launches Revamped Got Milk? Campaign

Today, the Milk Processor Education Program (MilkPEP) launched a new “got milk?” campaign , bringing forward a modern take on the iconic campaign. COVID-19 has shifted consumer behaviors to eating at home and has created renewed interest in milk and dairy. The goal of the renewed “got milk?” campaign is to leverage this return to dairy and to reiterate that milk plays an essential role in our lives.

The campaign of the past was focused on celebrity milk mustache ads that provided a one-way exchange of information. The new “got milk?” campaign relies heavily on digital communications and new social channels like TikTok where kids and parents alike get and share information through a two-way interaction. The campaign invites Americans to share videos on social media of how they've "got milk?". The “milk mustache” is not central to the new content. We will engage with the campaign through our social media channels and with our influencer partners - view our first #GotMilk post on Instagram. The “got milk?” campaign is funded solely through the mandatory processor assessment via MilkPEP. We invite you to participate in the got milk? campaign on Instagram and TikTok.

Instructions to Participate on Instagram and TikTok

Live Virtual Farm Tour Reaches 900 Consumers On Wednesday, July 22, New England Dairy hosted a live virtual farm tour at Freund’s Farm in Connecticut with dairy farmer Amanda Freund. The tour was attended by 900 people, 53% from New York and New England. Preliminary survey results show that after the tour, 94% of attendees trust that dairy farmers are making decisions in the best interest of consumers and 99% of attendees had positive opinions of dairy, an increase from 89% before the tour. Watch the tour recording here.

Regional Dairy Sales Update

In New England, milk sales at retail are up 5.2% year to date and up 1.5% over the past four weeks compared to the same time last year. Cheese sales at retail are up 18% year to date, and yogurt sales at retail are up 0.7% year to date. Restaurant sales have remained flat since May as consumers continue to prioritize dining at home.

Dairy in the News Media coverage earned by New England Dairy and DMI

LEAP, National Dairy Council Encourage Healthy Eating, Exercise in New Haven Summer Camps - News 8 Connecticut Burger King Ditches TV Ad, Asks Dairy Advocate Frank Mitloehner for Help - AgWeb

Visit our website for more information about how New England Dairy builds trust and sales across the region.

How New England Dairy Serves You Locally Supporting Summer Meals from a Safe Social Distance Introducing Chase Winovich, Our New Fuel Up to Play Ambassador

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