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On Sept. 25, IFA urged the FTC to withdraw its proposed policy on "personalized pricing," which warns businesses that using customer data to set prices without explaining how could trigger enforcement.
Why It Matters: The proposal targets a few bad actors overcharging vulnerable consumers but would sweep in ordinary loyalty programs, discounts, and promotions, impose disclosures that can't practically be made at checkout, and ignore that franchisees set their own prices.
What's Next: The FTC will review the nearly 4,500 comments before deciding whether to finalize, revise, or drop the statement.
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