Edited by: Ana Ramirez 
Dr. Bugeja publishes third edition of his book 
"Living Media Ethics: Across Platforms" 



Dr. Michael Bugeja, media ethics professor and former director of the Greenlee School, has published the third edition of his book "Living Media Ethics: Across Platforms." The book covers the evolution of mass communication and the ethical issues concerning the media from 1996 to the present day. 
 
In his book, he sees the world as a big global media network in which disciplines such as advertising, journalism and public relations are interconnected and can affect each other's ethical standards and disrupt the way we write, record and disseminate information to the public. 
 
Thus, moral convergence is essential in today's media environment due to high-tech media access. Dr. Bugeja said, "The world wide web has blended every platform, and our students have the benefit of knowing standards in advertising, public relations and all forms of journalism."
 
Dr. Bugeja said one of the most surprising things he uncovered while writing this book was how deeply social media had corrupted each platform due to its "populace dictums." Truth, lies, facts and opinions travel faster and farther than ever, and not everyone knows how to distinguish which one is which, he said. 
 
When it comes to Dr. Bugeja's writing process, he said it is a meticulous task that involves a lot of fact-checking, citing books and journals, interviewing journalists and practitioners and transcribing the interviews. 
 
It took a total of two years to complete the job, but "writing the book was an obligation--to each platform--portraying its standards accurately and providing research to support assertions," said Dr. Bugeja. 
 
So what can graduate students do about the current issues we face today? Conduct more research on ethical standards in a morally converged media universe, Dr. Bugeja said. While doing so, always remember to do the right thing because everyone is watching, he added. 


Greenlee School introduces 
 innovative resources to its research lab 

The Greenlee School has introduced new equipment to its Graduate Research Lab to provide its students with innovative tools to conduct research studies. The lab is a new space that is designed to support faculty and graduate research by providing tools that broaden what kind of research questions are being asked. 
 
The research space includes new computers with a suite of specialized research software that allows for more advanced data collection and analysis. The upgrade consists of new statistical software programs such as  MPLus, HLM, MediaLab, UciNet, NVivo, Amos, SAS, R and SPSS programs. 
 
Additionally, this research space is a place to hold meetings or meet with participants for data collection purposes. Providing access to these resources will save students money while enhancing their capacity to conduct in-depth qualitative and quantitative research. 
 
The Graduate Research Lab is open to all Greenlee students, faculty and staff. To access the lab, Greenlee members should check in with the front office to reserve the room and get the key. 
 
Another addition to the Greenlee School is the Visual Information and Messaging (VIM) research group. The research lab is handled by Dr. Andy King, who conducts research on persuasion and information design. 
 
One of the new resources the lab acquired is the eye tracking unit known as the Tobii unit, which records 120 observations of eye movement every second. Programming and aggregating the eye-tracking data collected in the lab is done with iMotions software. 
 
Eye tracking is a useful tool when it comes to studying a number of communication research questions, and those graduate students who are curious about the equipment are welcome to experiment with the unit and the iMotions software. 
 
In order to get access to the equipment graduate students should contact Dr. Andy King. If there is an interest in this unit, Dr. King recommends students find articles that incorporate eye-tracking methods to familiarize themselves with ways other researchers use the equipment in communication research. 
 
"A good starting point might be an article I worked on with some collaborators that recently came out online," said Dr. King.


Faculty Spotlight: Dr. Michael Dahlstrom
Associate Professor and Associate Director 


Dr. Michael Dahlstrom is interested in understanding how science is communicated to non-expert audiences with a focus on storytelling as a method of communication. His work explores how a simple story has the power to change how people view, understand and connect with science. Dr. Dahlstrom uses mostly quantitative research methods such as experiments, surveys and content analysis. That is not to say that he doesn't enjoy qualitative methods such as in-depth interviews since it gives him different types of data that quantitative does not provide.

As a Greenlee and Iowa State alumnus, he earned his BS in journalism, a BS in biophysics and MS in biophysics. He then moved to the University of Wisconsin-Madison, where he received a joint Ph.D. in mass communications and environmental resources.

His previous experience at Greenlee attracted him to come back and help future students have their own wonderful experiences at the school.

Outside the academic setting, he is interested in exploring nature, hiking, kayaking and camping as well as sledding with his kids on a snowy day.

Dr. Dahlstrom would like his students to know that his next research project will focus on how stories may lead audiences to feel a sense of awe or wonder about science and how those outcomes impact perceptions of science. This research project will look past the outcomes of scientific understanding or attitudes so if you have a story about a time that you felt the awe of wonder, Dr. Dahlstrom is ready to listen.

"The world is amazing. But science too often distracts us from the beauty that it discovers about the world," said Dr. Dahlstrom.

Student Spotlight: Denise Coberley  
First-year graduate student 



Denise Coberley, a first-year graduate student in the master's program, participated in an event called "Fields of Opportunity," hosted by The Story Collider podcast series and coordinated by Iowa State's Office of the Vice President for Research. 
 
The event is designed to give researchers a chance to share their personal stories and break down barriers that exist between the scientific community and the general population. 
 
Coberley felt the need to get out of her comfort zone by sharing her journey and personal experiences that have led her to be in the world of research as a science communication graduate student.  
 
"I wanted to share my story for anyone who has ever felt like they didn't fit a mold and couldn't understand why. I wanted them to see that you can be whoever you want no matter where you start," said Coberley. 
 
Having the ability to open up and be vulnerable can be difficult, but it tends to lead to great relationships and for Coberley it allowed her to connect with students and professors in areas other than mass communication. 
 
She has degrees in biology and education along with 23 years of experience as a high school science teacher. Over time she has developed as a good communicator but seeks to expand by reaching a broader audience. 
 
This experience with students and parents has helped her develop her skill to build trust and create an environment that allows open dialogue. These skills will be crucial as she progresses through her graduate studies. 
 
Coberley's research interest revolves around understanding how people identify with science and where disconnects happen with the public. Another interest lies in understanding the role of emotions when it comes to communicating science and how language evokes those emotions. 
 
"I want to help educators, science communicators, and journalists understand why these emotional responses impact effective communication and how to avoid turning a productive conversation, lecture, or news report into an unproductive one," said Coberley. 
 
Her goal after graduate school is to continue doing research and expand her research by looking into neurological responses to words and information to understand when communication is effective and when it is ineffective. Further, Coberley has an interest in studying how language and communication influenced the evolution of the brain and how it may still be causing evolutionary changes in the brain. 
 
"I wanted to share my story for anyone who has ever felt like they didn't fit a mold and couldn't understand why. I wanted them to see that you can be whoever you want no matter where you start," said Coberley. 

Fall 2019 Course Options 
Registration for graduate students begins March 25, 2019

JL MC 501: Mass Communication Theory                                             Dr. Michael Dahlstrom
                        R: 2:10 p.m. - 5:00 p.m. 

JL MC 502:  Communication Research Methods                                   Dr. Gang Han 
                         T and R: 12:40 p.m. - 2:00 p.m. 
                     
JL MC 547: Science Communication                                                    Dr. Dara Wald 
                         M and W: 3:10 p.m. - 5:00 p.m. 

JL MC 592: Introduction to Graduate Studies                                       Dr. Gang Han 
                        T: 5:10 p.m. - 6:00 p.m. 

JL MC 598P: Big Data and Society                                                      Dr. Jan Boyles 
                           M and W: 12:30 p.m. - 2:00 p.m. 

Graduation Deadlines 

Spring graduate commencement ceremony:                         May 9  

Spring  2019 

Cancellation date:                                                                              March 29                                         
Last date for oral examination:                                                   April 19  

Graduate student approval form:                                              April 23       

Upload and submit final thesis:                                                 April 25    

Summer 2019

Cancellation date:                                                                               June 28  

Last date for oral examination:                                                     July 19

Graduate student approval form:                                              July 23   

Upload and submit final thesis:                                                 July 25 

Upcoming Events 

Seminar Series:  Interpersonal Communications 
Apr. 8, 3:30 pm - 5:00 pm at Parks Library 198   

STAY CONNECTED WITH GREENLEE

https://greenlee.iastate.edu/majors/graduate-program/