Dr. Joel Geske is an Associate Professor, the Associate Director, and an Essman Faculty Fellow in the Greenlee School. After a career working in corporate advertising, as a copywriter and as a creative director, Dr. Geske joined the Greenlee School faculty in 1988. He attained both his B.A. in journalism and mass communication and his Ph.D. in Curriculum and Instructional Technology from Iowa State University.
Dr. Geske is interested the areas of diversity and making classrooms inclusive environments, something he has worked with many students to develop. In the past, he performed research on how the brain possesses visual information and how that leads to interaction between the media and an advertiser. Next, Dr. Geske is heading into the areas of virtual and augmented reality, researching how virtual reality leads to embodied emotions or embodied cognition. Particularly, Dr. Geske is looking at how virtual reality creates an emotional response in a way which other mediums cannot and exploring what kinds of emotions and feelings we get from virtual reality.
Some advice Dr. Geske wanted to pass to graduate students is:
“Things will change, I feel like I have lived four different lifetimes. All of them have changed drastically over the years. As cliché as it is, the only constant is change. Be excited about it. Be inquisitive and creative in any part of your life. Learn as you go. When your degree is done, don’t think you’ll be done with being a learner.”