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April 2016 Newsletter




It's Spring in New York and our schedule has been jam packed the last two months with stagings as everyone puts their home on the market for the busiest selling season of the year.   They know they need to make their listing stand out from all the others and have the buyer fall in love with the space.


This month we are featuring one of our recent stagings.  A lovely nine-room apartment on Fifth Avenue with views of Central Park, we staged the Gallery, Living Room and Dining Room.  See the before and after photos below. 


Warm regards,


Donna M. Dazzo, President

Designed to Appeal 




In This Issue
Testimonial of the Month:
Featured Staging:
Market Overview: New York, NY
Tips and Tricks of the Trade: Stylish Radiator Covers!!
Did You Know...? The Importance of Bees on the Environment!!
Market Overview: The East End
FREE Closet Organization, Open House & Moving Checklists
  Testimonial of the MonthTestimonial

"Our team has always been a big believer in property staging to maximize the impact of a space. Since we often provide this service for our clients while selling their homes, our expectations were high.  Donna and her team at Designed to Appeal were professional from the start. They made themselves available immediately and were willing and able to execute all phases of the process from design to completion within a week! When the job was complete, the property had new life. Without much direction, Donna and her team were able to transform this home while providing top quality of service that exceed the expectations of our team and client."

Thomas DiDomenico                                                               Joel Dommel
Corcoran, New York, NY                                       Corcoran, New York, NY

Grand Scale Co-op With Superb Views of Central Park

Living Room Before

Living Room After

Living Room Before 

Living Room After

Dining Room Before

Dining Room After
Foyer Before
Foyer After
 Market Overview: 
      New York, NY


" First Quarter 2016 kicked off the new year with a mix of indicators for the Manhattan residential real estate market. This quarter saw record high prices, an increase in active inventory, but a drop in sales after two consecutive quarters of increases.  "
The following is a comparison of First Quarter 2016  vs. First Quarter 2015 :
Market Wide: 
  • The median sale price of $1.160M was a 22% increase. 
  • The average price per square foot of $1,832 was an 11% increase.
  • The listed inventory of 5,341 units was an 8% increase.
  • The average days on the market of 86 was a 15% decrease.
  • The median sale price of $1.340M was a 3% increase.
  • The average price per square foot of $1,781 was a 6% increase.
  • The listed inventory was 2,115 units which was a 26% increase. 
  • The average days on the market of 103 was a 6% decrease.
  • The median sale price of $800,000 was an 11% increase.  
  • The average price per square foot of $1,235 was a 14% increase.
  • The listed inventory was 2,330 units which was a 1% decrease.
  • The average days on the market of 78 was a 19% decrease.
Tips and Tricks of the Trade: 
A native item to especially pre-war apartment buildings in New York City, radiators can be an instant eyesore, "Ugh, what are we going to do about this?" Possibly the best idea is to face it head on, and start thinking outside of the box!! Domino.com has some great solutions for concealing and embracing that seemingly unfortunate feature in any home! 

We've shared a few of their ideas below:

                            Cover it with Intricacy and Character

"This intricately-detailed cover not only provides this kitchen with additional counter space, it also has us seriously considering the pattern in our own homes. Radiator or not."

Make it Pop

"A bright pop of color reserved for the room's unsightly elements - heat pipe and radiator, we're looking at you - can transform them into a dynamically accented touch."

Custom-built Wood Cover

"This modern wood cover blends so well with the decor, we'd be hard-pressed 
to  think it didn't come with the home."

 Conceal it with a Console

"Pair the radiator in the entry with a sleek and handy console by the door. 
No assembly required!

Embrace it with the Addition of a Floating Shelf

"Embrace the radiator and keep it cover free! Install a floating shelf a few inches about the radiator for additional storage space or as an entry console."

For more clever ideas click  here!
Didyouknow    Did You Know.....? 
    The Importance of Bees to the Planet
April is Earth Month, so we thought it would be good to take a closer
look at a very important species to the environment, with
key points from an article by One Green Planet contributor, Jessica Tucker.   
Our lives - and the world as a whole - would be a much different place if bees didn't exist. Let's take a look at the amazing world of bees and acknowledge all they do for us: 

Types of Bees
Worldwide, there are around 25,000 different types of bee species (around 4,000 in the U.S.). This huge number is divided into over 4,000 genera of bees, which are then further subdivided into just nine families of bees. The Apidae family is perhaps the most well-known family, with familiar members such as the honeybee, carpenter bee, and bumblebee.

All of these species dutifully serve as pollinators of our agricultural world. And they are all excellent at what they do.  
Pollination - How it Works & Why it's Important
What is pollination? Simply put, it is the transfer of pollen from the male part of the flower, the anther, to the stigma, which is the female part of the flower. Upon the two's meeting, a plant's seed, nut, or fruit is then formed.

Bees Provide Sources of Food
A few examples of the foods that would no longer be available to us if bees ceased pollinating our agricultural goods are: broccoli, asparagus, cantaloupes, cucumbers, pumpkins, blueberries, watermelons, almonds, apples, cranberries, and cherries.

Bees Beautify the Planet
Pollinating flowers and contributing to the beautification of the planet's floral landscapes may be the bees' perhaps simplest and least economically important actions, but it's certainly its most aesthetically pleasing one.

Bees are easily among the most important insects to humans on Earth. These humble, buzzing bugs deserve a huge thanks - for helping provide us with our favorite fruits and vegetables, their delicious honey, and beautiful, flowery gardens!

To read the entire article, click here! 

    Market Overview: 
          The East End


The following is a comparison of First Quarter 2016 vs. First Quarter 2015 by town according to Town & Country Real Estate.


East Hampton Town:

  • The median sales price of $880,000 was a 2% decrease.
  • The number of sales of 83 was a 9% increase.    
  • The dollar volume of sales of $110.9M was a 28% increase.

 Southampton Town:

  • The median sales price of $735,000 was a 10% increase.
  • The number of sales of 39 was an 11% decrease.
  • The dollar volume of sales of $63.8M was a 38% increase.
Southold Town: 
  • The median sales price of $500,000 was a 22% increase.
  • The number of sales of 28 was a 65% increase. 
  • The dollar volume of sales of $16.1M was a 99% increase. 
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