|
If you are trying to grow your business in this age of digital transformation, you’re most likely challenged with creating good, quality content for your website. Many small and mid-sized companies produce content that doesn’t get seen on the search engines nor shared on the social media platforms. After investing so much time generating the content, this can be frustrating and unproductive.
SCORE will host a free online workshop at 1 pm on June 15 to help you better understand what it takes to create good, quality content that drives traffic to your website and also generates more social shares of that content. There are three entities to keep in mind while you’re planning and writing content: your brand, audience and the search engines. During this free workshop, you will learn what industry experts teach on these topics as well as insights to what Google’s Search Quality Guidelines say about it.
Topics covered:
- Why content is so important to your brand, audience and Google
- Content that drives website traffic and social shares
- Types of content important to your brand, audience and Google
- How to build great website content
- Tools for selecting topics, content types and competitive research
- Basics for doing a brand inventory and website content audit
- Google’s guidance on building high-quality websites
For more information and to register, visit this link.
| 
