Philanthropists have never been more committed to helping those most in need now. They describe wanting to help vulnerable populations with emergent needs. Donors also describe wanting to help nonprofits survive the pandemic – in many cases, their organizational revenue has decreased, their programs cannot be fully realized now, and some must remain closed until the pandemic ends.
Major donors are proactively reaching out to their nonprofit friends and partners. They want to understand their greatest challenges now and how they can best support them. And philanthropists are also concerned for the wellbeing and mental health of nonprofit leaders as they are leading on the frontlines and making ends meet.
Nonprofit leaders are working tirelessly to meet the increased demands of their communities. Leaders have shared with me that they’re seeing a massive increase in requests for assistance with food, utilities, housing, transportation, medicine, and internet access – unlike anything they’ve seen in their careers. These needs will not taper in the foreseeable future.