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So here’s the thing. People don’t take advice. Full stop. You may do all the intellectual /philosophical acrobatics in your power that would make Cirque du Soleil look like slouches but no amount of wisdom, truth or lived experience will sway someone who wants to do it their way.
Stop “Shoulding” All Over Me
I don’t know about you but I immediately switch off when people start telling me what I should or ought to do. “Should” is a stick. “I should go to the gym (but I don’t want to”, “I should eat a Mediterranean diet (but my stomach says loaded fries Bronx-style)”.
Should’s and outght’s are agendas that we can choose to ignore or buy into. Because change isn’t transactional it’s personal. Insight isn’t transferable even if you think you know best what would work for someone else. It’s experiential. Growth doesn’t come from being told—it comes from seeing via personal insight.
What coaches actually do (when we’re at our best)
A coach doesn’t give advice. I know, it’s a shocking fact. It’s more powerful than that.
A coach:
- Holds the space while someone wrestles with their own thinking
- Asks the question that unlocks the next layer
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Notices what’s not being said
- Helps clients hear themselves more clearly
In other words, we don’t provide the map. Resist, gentle reader, from giving unsolicited advice unless you are prepared to see you wise words pushed to the side of the plate like limp lettuce.
However if you want to learn some of these coaching power tools. Read on.
An Introduction to Coaching Workshop hosted via Zoom on Saturday 4th July or Friday 17th July. Time: 10am-12.30pm GMT⏐11am-1:30pm CET
Due to popular demand we are re-running this taster workshops again where you get to experience what we do at Pure Coaching Academy. It’s not too late to make 2026 the year you changed your career and life and find something with meaning and purpose.
Think of this as a way to experience what it’s like to be a coach before you commit to the full 8-week Pure Coaching Academy course.
We'll give you everything you need to make an informed decision before you take the next step.
Here's what we'll cover on the workshop:
Clarity On Your Coaching Journey:
No more second-guessing or wondering ‘what if’’. You’ll walk away knowing whether coaching is truly your calling and what your next steps should be.
An Understanding Of What It Takes To Coach:
Learn what coaching really is (and isn't), the essential skills you need, and how to stand out in a growing industry.
Real Coaching Tools And Techniques:
Experience 3 powerful coaching methods you can use immediately. These tools will help you set better goals, gain clarity on what matters most, and visualise the future you want to create - whether you pursue coaching or not.
A Taste Of What Pure Academy Is Like:
Get an insider's view of our teaching style, our unique coaching modules and our P.U.R.E. Method in action.
Freedom to Pick Your Path:
There’ll be no pressure or hard sell. You’ll get honest guidance so you can make the right decision for you and your career - whether that's now or later.
Your investment is just £67 if you book by 22nd June. The price will increase to £97 on 23rd June.
Click below to sign up and for a full rundown of everything you get when you join.
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