We’re excited to share some news about the success of our campaign! The results from the Post Consumer Survey indicate that our "That Flower Feeling" social campaign has made a remarkable impact, showing significant increases across all key category attributes. 

Notably, the campaign has inspired many to consider "flowers" as a go-to purchase for special occasions while also encouraging the idea of buying flowers for oneself as a form of self-care. This demonstrates that our efforts are genuinely resonating with our audience. Thank you for your continued support as we continue our efforts to support the floral industry and spread the message of flowers for self-care.