October 13, 2026

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Graphic Created by NYSTIA | Photo Source: Adobe Stock, by Sherman Cahal

Connecting New York State's Canals, Lakes, Rivers, Trails and Parks with Communities, Residents

and the Visitor Economy

Get Informed, Inspired, and Motivated

Thursday, November 12 - 8:30 AM to 3:00 PM

Embassy Suites by Hilton Syracuse - Destiny Mall

Join your industry colleagues for a comprehensive briefing on the full scope and diversity of New York State's outdoor assets and how they are currently utilized and promoted. New York State Agencies and individual destinations, associations and attractions will all participate in sharing insights and information.



Following lunch, participate in an ideation session! We'll explore opportunities to collaboratively communicate, promote and increase awareness of New York State as a 'great outdoors destination', supporting the work already being done by I LOVE NY and NYS agencies.


Let's work together in partnership to promote and strengthen New York's Great Outdoors!

In This Newsletter:

Issue Feature:

- Great Outdoors Summit

- Be a 2027 Tourism Champion

- Oct. 14 AI Academy


Advocacy:

- Advocacy Through Industry Storytelling

- Bipartisan American Music Tourism Act

- Federal Grantmaking Changes Paused


Industry News:

- 2027 Canal Infrastructure & Event Grants

- SUNY SCCC Tourism Dev. Students News

- Complete the Canalway Challenge Finisher Survey

- NYS Agritourism Conference in Nov.


Events:

- State of the American Traveler

- IAVM Meetup Albany

- Influencer Partnerships

- AI Academy Session


Marketing Initiatives:

- DEADLINE 10/16: ROVA: The Magazine for Epic Road Trips

- Wheresight Digital Marketing Assessm.


Job Postings:

- Great Lakes Tourism Specialist

🗞️ NYSTIA News

 

Be a 2027 Tourism Champion! Sign Up Now to Secure Your Rate

We're budgeting and contracting now, so early registration makes a difference. Invoicing will occur in January 2027 unless otherwise requested. Sign up now


Signups on/before November 16: $3,750 (no price increase)

Signups after November 16: $3,995 (2027 rate)

Tomorrow:

October 14 | 10:00 - 11:00 AM | Free | Register Now

First Stop AI

Matt Clement, KHM

Move AI into an official part of your organization's workflow! This session will give you a confident path forward with AI from day one. We'll go over choosing the right business subscription, privacy and access settings, how to launch a small pilot, and more. Register now


🎥 10/7 'Orientation & Overview' session recap - Watch the recording

⚖️ Advocacy Matters to You

 

Advocacy Through Industry Storytelling Session 

October 26, 2026 at 10:00 AM

NYSTIA Advocacy Committee co-chairs, Josiah Brown, The New York Sherpa and President of Famous Destination Marketing, and Amanda Dana, Director of Tourism for Orange County, NY, invite you to the final quarterly Open Floor Advocacy Session of 2026. Hear how colleagues are protecting budgets, share what you’re facing, and talk openly about what’s working, and what’s not! Register now

Bipartisan American Music Tourism Act Awaits President's Signature

The bill directs the National Travel and Tourism Office to promote travel to U.S. festivals, concert venues and music destinations, and international travel to sporting events. This supports U.S. Travel’s goal of welcoming 100 million international visitors annually by 2030.

Federal Grantmaking Changes Paused Until Dec. 11.

Congress has paused proposed OMB changes that would create financial risk and instability for federal grantees, including nonprofits, until at least Dec. 11. Nearly 2,000 nonprofits signed a previous letter opposing the proposal (thank you for your advocacy!), and the National Council of Nonprofits has reopened it as they push to abolish the changes entirely: Read and sign the letter

Industry News:

 

Apply Now for 2027 NYS Canal System Tourism Infrastructure & Events Grants

The New York State Canal Corporation and Erie Canalway National Heritage Corridor are offering competitive grants to support tourism, recreation, and events along the NYS Canal System, including canal waterways and the Canalway Trail. Applications are due by 11/20. Details and apply

SUNY SCCC Tourism Development Students Explore the Historic Stockade

SUNY SCC professor Ingrid O’Connell accompanied her class on a tour of the Historic Stockade, learning about its rich historical significance; a hidden gem bordering the college campus.

Did You or Someone You Know Complete the Canalway Challenge? Complete the Finisher Survey!

Your experience helps Erie Canalway National Heritage Corridor improve the program and better understand the impact of the Canalway Challenge on attractions, businesses, and communities. Complete now

New York State Agritourism Conference to Bring Industry Leaders Together in Geneva This November

Farmers, tourism professionals, educators, and community leaders are invited to attend the New York State Agritourism Conference on November 4th & 5th in Geneva, NY...Learn More/Register

Events & Webinars:

 

State of the American Traveler Survey Findings - October 2026

Webinar | Future Partners | October 14

Learn More

International Association of Venue Managers Region 1 Meetup - Albany

Albany | IAVM | October 14

Learn More

Influencer Partnerships that Drive Trust: From Agreement to Results

Webinar | Travel Alliance Partnership | October 14

Learn more

AI Academy: First Stop AI

Webinar | NYSTIA | October 14

Learn more

Marketing Opportunities:

 

ROVA: The Magazine For Epic Road Trips

ROVA December/January NYS Co-Op Section: Annual State Parks & Historic Sites Destinations

ROVA is the travel lifestyle magazine focused on road vacations, outdoor adventure and heritage tourism. This issue offers the special participation bonus: 1) in magazine content for your destination (only issue offering this), 2) custom ROVA eBlast for Best of NYS Parks and Historic Sites Road Trip in addition to the 3) ad banner on ROVAMag.com for 8 weeks. Please call or email madelyn.roberts1@gmail.com - ad material due 10/16

Wheresight Digital Marketing Assessment

Wheresight collaborates with tourism organizations to deliver customized solutions that enhance digital maturity. Our comprehensive packages offer actionable insights, bolster digital transformation, and improve performance across key areas like marketing, sales, and operations. These solutions are meticulously crafted to address your destination partners specific needs and align with your strategic goals.


Learn More & Sign Up

Job Postings

 

Great Lakes Tourism Specialist - Extension Associate, New York Sea Grant

Serve as a primary resource for Great Lakes coastal recreation and tourism organizations, businesses, and local, county and state agencies on tourism and economics for New York Sea Grant. Provide extension programming related to the economic and social impacts...Learn more

 

Become a Member | Join the Partnership Community

Thank you to our Partnership Community!

 
 

WHAT WE DO:

We assist our members in advancing responsible, sustainable economic growth, local job creation, small business success and increased vitality in our destination communities by realizing the potential of New York State's tourism industry.

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