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January 25, 2017 Educational Program & Luncheon
How to Overcome Six Fundamental Obstacles to Selling Sponsorships
It is tougher than ever to sell sponsorship, particularly in the Nonprofit sector. Sponsors are overwhelmed with proposals and the competition for limited budgets is extreme. This presentation will focus on six of the top obstacles and how to overcome them:
- How to break through the firewall
- Dealing with stakeholders
- Turnover and regime change
- Creating a great value proposition
- Claims vs. Proof
- Overcoming bandwidth and short attention spans
By the end of the presentation you will have a new frame through which to adjust your sponsorship campaign and improve your performance acquiring and renewing sponsors.
Larry Weil is a sponsorship engagement strategist and customer acquisition specialist for some of the nation's most recognized brands, with over $200 million in sponsorship transactions to his credit. His client roster includes Starbucks, Procter & Gamble, Capital One and Ameriquest, and he has successfully advised convention and visitors bureaus, financial services, tech conferences and non-profits. His experience at every level of sponsorship up to and including the Super Bowl and World Series has delivered exceptional value in revenue, cost per customer acquisition, lead generation and brand recognition for sponsors and properties. As CMO and SVP of Branded Retail Energy, Larry led the creation and implementation of an entirely new sponsorship category partnering with major universities, rights holders and other stakeholders, creating new revenue streams for both the provider and the universities. Larry holds both a MBA from the University of Texas at San Antonio and BSBA cum laude, from The University of Texas at Dallas.
Online registration closes on January 18, 2017 at 10 PM or when space sells out, whichever comes first. After that date, register by fax, mail or email using the
, subject to space available.
Happy New Year! I am truly honored and humbled to serve as your 2017 AFP Chapter President. When I reflect on why I have chosen to become involved in AFP over the past 18 years, the word "relationship" jumps to the forefront. It is through my participation in chapter activities that I have built lasting friendships with colleagues who have been willing to share their expertise and support, benefiting me both personally and professionally. To my fellow 2017 board members, thank you for joining me on this journey! I look forward to our service together this year.
Our board is committed to providing you with the tools you need to be successful in your fundraising endeavors. We invite to you to become connected by regularly attending AFP events and building your own relationships.
Join me by taking advantage of our 2017 Professional Development Subscription. It's an easy and cost effective way to take advantage of year 'round programming.
Our chapter could also greatly benefit from your expertise. Please consider becoming involved by serving on a committee. Feel free to reach out to me at
or (469) 323-3403, or contact Madeleine Crouch, our fabulous chapter administrator, at
for more information.
Thank you, Judy Wright, for your service as our board president in 2016. It has been a joy to serve alongside you and I am so blessed by your dear friendship. Special thanks to the 2016 board for its commitment and leadership; you have laid a strong foundation for our success in 2017!
I look forward to seeing everyone and connecting at our first luncheon of the year, Wednesday, January 25th. You won't want to miss out on learning how to make the most of your sponsorship opportunities.
Mary Freeman, CFRE, President
Greater Dallas Chapter AFP
Greater Dallas AFP President Mary Freeman says "Stay in touch with your Greater Dallas AFP Chapter and don't miss news of important events and opportunities!" Changed jobs? When your title, business and/or mailing address, email, or any other contact data changes, be sure to go to www.afpnet.org immediately and update your personal record so you'll keep receiving information about upcoming chapter events and opportunities.
|Legendary Dallas civic leader and philanthropist Margaret McDermott (right) charmed a packed hall at the chapter's holiday luncheon in December. Mrs. McDermott joined Jennifer Sampson (center), President & CEO of United Way of Dallas, and community volunteer Mary Templeton.
AFP Now! Update: We reached our goals!
Thanks to some extreme, down-to-the-wire generosity, your Greater Dallas Chapter not only achieved its 20% member participation goal for the 2016 AFP Now! campaign, but we also made it to our $10,000 goal.That's what we call Member Power!
The money we raise through
helps the Greater Dallas AFP provide professional development support for deserving chapter members, and to go above and beyond programming for local programming and events. 70% of your gift remains with the chapter, and 30% is sent to support the AFP Foundation.
Help get our 2017 campaign off to a great start by making your tax exempt
online, or by downloading
pledge form to support the Greater Dallas AFP's educational outreach.
News & Events
Click here to read more about the AFP's 54th International Fundraising Conference in San Francisco, April 30th-May 2, 2017, at the Moscone Center West. Shiza Shahid, women's rights advocate and co-founder of The Malala Fund and Now Ventures, and human rights and AIDS activist Cleve Jones, will deliver keynote addresses.
The North Texas Chapter PPP has changed its name to the Dallas Council of Charitable Gift Planners. Register by January 4th for the next DCCGP event on January 10th,
"Helping Your Clients Be More Philanthropic for the Benefit of the Community, Their Heirs and Themselves" with s
peakers: Dodee Crockett and Tommy McBride with Crockett, McBride & Associates. Greater Dallas AFP members can register at member rate. Click here for more information or to register. Click here for 2017 DCCGP program calendar.
Earn your Nonprofit Management Certificate through CNM Connect.The program features seven full-day sessions that provide in-depth instruction on the key components of the operation of nonprofit organizations. Click here for more information and to register.
If you have less than five years of fund development experience or are new to fund development, consider earning the
Fund Development Certificate Program
. Classes offered by
on January 18, 2017 in Dallas and January 25th in Collin County. Early bird
extended to January 6th.
Welcome, New Members!
Courtney Bagot, North Texas Food Bank
Robert McCampbell Clements, North Texas Food Bank
James Fairchild III, CitySquare
Eleasia Lewis, Mpowered Services
Ryan McDaniel, Youth Entrepreneurs
Rebecca Montgomery, Crossroads Community Services
Lee Richardson, De Novo Foundation of San Antonio
Sally Ingalls Rudd, Volunteer Now