Greater Dallas AFP Newsletter July 2020
In This Issue

  • President's Message
  • Workshop Series: Summer of Online Fundraising Optimization 
  • Next Virtual Luncheon Program is July 22nd
  • Free Webinar: Let's Make Fundraising Less Racist
  • COVID-19 Fundraising Resources for AFP Members
  • Welcome, New & Renewing Chapter Members
  • Congratulations, CFREs!
President's Message
Dear Friends,

I pray that you are all doing well physically, mentally and otherwise. Like many of you, I assumed that by summer we’d be back in the trenches at our physical job and back to business as we once knew it. But of course everything doesn’t always work out as we think it will, or should. 

The show must go on, even if we are directing the entire production from our home offices. I know we have all been busy adjusting, pivoting and figuring things out along the way during this pandemic, and yet we have proven time and again that our work and efforts are essential to the bottom-line successes of our organizations. So we heroically push through, pandemic or no pandemic.

This pe rsistence reminds me of the ESPN documentary I recently watched about Michael Jordan as he chased his sixth and final NBA championship with the Chicago Bulls. In “The Last Dance,” the filmmakers offered an inside look at Jordan’s work ethic, his fierce competitiveness, his leadership style, and some of the trials he and his teammates encountered along the journey. Even as distractions, naysayers and uncertainty swirled about, Jordan always stayed focused on the ultimate goal. During critical times like these, and especially during this second half of 2020, I encourage everyone to stay focused and not let distractions dishearten or discourage us, even if the path to the championship has been altered by COVID-19 or other circumstances.

To help kick off the second half of the year, I am excited to share that our July online program, “ Philanthropy in a Changing World, ” will be led by Adrienne Longenecker , AFP Global Board Member and U.S. Government Relations Committee Chair. Adrienne will talk to us in part about how the pandemic, The Cares Act and the Tax Reform of 2017 have all changed philanthropy, and how these changes might impact the Universal Charitable Deduction.  Registration is now open for this July 22 nd program. 

On July 8th we will have the second session in our 3-part Summer of Online Fundraising Optimization workshop series presented by NextAfter.  In session two we will learn how to optimize our fundraising emails to get more opens, clicks, and donations. There is still time to register ! And later this fall, be on the lookout as our annual CFRE Refresher Course goes virtual, and for additional opportunities to network and engage with your colleagues. 

Although we are not yet out of the pandemic, please know that your Greater Dallas Chapter AFP is working diligently to bring you programming and educational resources to keep you informed, engaged, and in the know. Your membership is important to us, and we will never, not for one second, take that for granted. In the words of Michael Jordan, “Some people want it to happen, some wish it would happen, others make it happen.” We are working hard to make this year happen, and it will. 

See you soon!

Shawn Wills, CFRE
President, Greater Dallas AFP
Thanks to Our 2019-2020 Chapter Sponsor
Texas Capital Bank
Summer of Online Fundraising Optimization  

On the second Wednesday each month this summer, NextAfter and AFP Dallas will host a webinar exploring a different area of online fundraising with a highly practical and research-backed webinar. The second session is "Email Fundraising Optimization" on July 8th. Register for individual webinars, or save and register for the entire 3-part series!
Philanthropy in a Changing World
July 22, 2020, 12-1 PM
$20 Members/$25 Non-Members

Learn how tax reform is impacting philanthropy within your community, your organization, and/or client base, and share solutions that you and fundraising practitioners are implementing. Adrienne Longenecker, CFRE, will guide us through a conversation that addresses:

  • How the pandemic CARES Act and Tax Reform of 2017 changed philanthropy.
  • How the Universal Charitable Deduction impacts giving and how to communicate with donors who will no longer itemize.
  • How to adjust your fundraising and marketing strategy for the next 6-12 mos to adapt to current trends.

If you have not already done so, REGISTER TODAY
Cost: $20 Members/$25 Non-Members
About Our Speaker
Adrienne Longenecker, CFRE, AFP Global Board Member and U.S. Government Relations Committee Chair, is a long-time Austin resident and a seasoned community servant well-known for vision, creativity, consensus building, and strategic data-driven decision making. She volunteers as treasurer for the Kealing Middle School PTA, as the Nonprofit Advisory Council Chair for I Live Here I Give Here, and on the Board of Directors for Austin Outside, a group that champions outdoor places for all throughout Greater Austin. Adrienne attended the University of Texas at Austin and received a Bachelor of Fine Arts degree. She is the Chief Operating Officer of Hill Country Conservancy where she provides management and strategic direction for all operational areas including strategic plan implementation, finance and budgeting, HR, educational programs, volunteerism, communications, marketing, and resource development.
Let's Make Fundraising Less Racist!
Monday, July 13, 2020, 1-2 PM CDT

You are invited to attend this free event, click here for more information.
Click here to view the AFP Global COVID-19 Resource Guide. If you have fundraising tips and resources to share, email .  
Teamwork photo
  • Brittney Bannon, Wise Resource Development
  • Amy Harrell, Crohn's & Colitis Foundation
  • Nicole Thornhill, Texoma Health Foundation
  • Mark Arcemont, Texas Health Resources Foundation
  • Jennifer Atchison, Texas Health Resources Foundation
  • Kelsy Beauchman, Scottish Rite Hospital
  • Melanie Cheney, Dallas Zoo
  • Sarah Conner, Just Say Yes!
  • Jane Costello, Texas Health Resources Foundation
  • Tiffani Davis, Nexus Recovery Center
  • Tanya Downing, Emergency Medicine Foundation
  • Amy Ferdinando, Children's Advocacy Center for Denton County
  • Shannon Fisher, Texas Health Resources Foundation
  • John Gilchrist, Philanthropy Focus LLC
  • Anne Haskel, Haskel Consulting, LLC
  • Leslie Bender Jutzi
  • Victor Korelstein
  • Rosa Langley
  • James Parsons, SER Jobs for Progress National, Inc.
  • Sydney Patterson, Crossroads Community Service
  • Charli Pels, Frost Bank
  • Alicia Peoples, Nexus Recovery Center
  • Vickie Ramsey, Texas Health Resources Foundation
  • Jeromy Cade Rutledge, Ducks Unlimited
  • Jana Shafer, Crossroads Community Service
  • David Shallenberger, Boys & Girls Clubs of Greater Dallas
  • Laura Tovar, Deaf Action Center
  • Vanida Vongdara, Texas Health Resources Foundation
  • Charlyn Webb, Texas Health Resources Foundation
If you've earned your CFRE or been recertified recently and want to share the great news, let us know!