Greater Sacramento Newsletter
January 2021
UPCOMING EVENTS
Digital Champions Program
Friday, Jan. 29 | 10:30 a.m.
Economic development is now more important than ever. This interactive 90-minute program will teach attendees the importance of economic development within the region, provide an overview of the Greater Sacramento region’s unique value proposition and deep dive into some of the region’s current economic development initiatives.

Welcome New Board Chairman, Michael Guyette.
Greater Sacramento wants to welcome our new board chairperson, Michael Guyette. As the President and CEO of VSP Global, Michael Guyette brings more than 20 years of experience in the healthcare industry to VSP Global, the world’s largest vision benefits company.

Guyette oversees the company’s industry-leading businesses, which combine eye care insurance covering 90 million lives worldwide; high-quality eyewear and customized lenses; ophthalmic technology; and connected experiences to strengthen the relationship between patients and a network of nearly 40,000 private practice eye doctors and more than 700 optical retail stores.
What's #NextOutWest Campaign Launched

Enjoy the best of everything in Greater Sacramento, California’s best kept secret.
The Greater Sacramento Economic Council launched a new marketing and public relations campaign on December 8th called #NEXTOUTWEST. The campaign will attract young educated talent to our region, specifically targeting Bay Area tech talent.

Our goal is to be the next major top-tier city out west to where people move or relocate their business. Due to COVID-19, many large tech companies in the Bay Area are allowing their employees to work remotely. This change is a great opportunity for our region to capitalize on the transitioning talent pool as companies move to a hub-and-spoke model.
 
Join us and use #NextOutWest and #RethinkRemote on your social media channels.
Students Graduate Digital Upskill Program
The students in the Digital Upskill Pilot Program have officially graduated. 37 out of 40 graduated the two programs and six of them have already been placed in jobs.

The Greater Sacramento Economic Council (GSEC) applied for CARES Act relief funding and the City of Sacramento received $787,650 for the program. The Greater Sacramento Urban League (GSUL) and GSEC are partnering to digitally upskill disadvantaged and displaced workers in some of Sacramento’s most impacted communities.

If you are a company interested in hiring one of these students, learn more here.
Student Alicia MacHale
"This program helped change my life in the most difficult time of my life during COVID-19. I'm so grateful for this program and now have an apprenticeship at a local tech company, Zennify."
- Merit America Student, Alicia MacHale
TOP STORIES
Greater Sacramento Economic Council begins campaign to entice remote workers to Sacramento

SACRAMENTO, Calif. (KTXL) — The Greater Sacramento Economic Council kicked off a campaign Tuesday to attract remote workers to the Six County Region, trying to make the most of a trend amplified by the COVID-19 pandemic.
The “Next Out West” campaign recruitment campaign video is narrated by transplants who have made to move to Sacramento from places like Seattle, Denver and San Diego.
The pitch is aimed directly at young Bay Area Tech workers who are accustomed to working remotely, much more common during the COVID-19 pandemic.
Boom From the Bay
“This is a real sea change in the market position of the community,” says Barry Broome, president and CEO of the Greater Sacramento Economic Council. “It’s going to create an opportunity we’ve never seen before.”
Amply Power plans large charging station at California Mobility Center

As one of the first private companies to sign on with the California Mobility Center next year, Amply Power of Mountain View already has a plan for taking its charging technology to a more robust level.
The center itself, planned to open in the first quarter of 2021 at Sacramento's Depot Park, would be home to an Amply charging station for fleets of electric vehicles, according to founder and CEO Vic Shao.
"Our charging structure is similar in a way to data centers," he said. "The key to electrification for any fleet is mission critical reliability."

Dede Myers will become top Newsom economic adviser

Dee Dee Myers, the first female White House press secretary in history and recently a top executive for Warner Bros., will become the chief economic and business adviser for California Gov. Gavin Newsom as he grapples with a pandemic-stricken economy.
Myers, 59, will start Friday as senior adviser to Newsom and director of the Goveror's Office of Business and Economic Development, she said in an interview with POLITICO. She's joining the governor's office as not only California needs repair, but also Newsom's reputation after he attended an expensive dinner with lobbyists last month that drew criticism as the state entered an unprecedented surge of coronavirus infections.

Read more here.
California Competes Now Open
The deadline is fast approaching for businesses who want to apply for the California Competes Tax Credits. The Governor’s Office of Business and Economic Development (GO-Biz) is now accepting applications for the California Competes.
There are $80 million in tax credits available during this application period for businesses that are expanding and adding quality, full-time jobs. The deadline to submit applications is Monday, January 25 and the online application website will automatically close once this deadline has passed. Learn more: www.calcompetes.ca.gov
ADDITIONAL NEWS HIGHLIGHTS
COVID-19 UPDATES
EDD November Labor Force Estimates

The Employment Development Department (EDD) has released their revised and preliminary civilian labor force and industry employment estimates in our 2 MSA region for November. Some key takeaways:

  • Regional unemployment rate has dropped seven consecutive months and stands at 6.9% in November.
  • Our region’s rate falls between the California rate of 7.9% and the national average of 6.4%.
  • While the unemployment rate is falling, this in part is due to the 23,500 who left the Labor Force between October and November.
  • Trade, Transportation and Utilities showed the highest bump from October to November with 6,900 jobs added.
COVID-19 business resources

California's Small Business Covid-19 Relief Grant Program is Open for Applications

On December 30, 2020, online applications opened up for the California Small Business COVID-19 Relief Grant Program. Yesterday, California’s Office of the Small Business Advocate (CalOSBA) announced that the deadline for the first round of applications will be extended from January 8 to January 13, 2021 at 11:59pm.
The amount of grant funding ranges from $5,000 to $25,000, including for non-profit businesses. Businesses are eligible in the following categories based on their annual revenue as documented in their most recent tax return:

New GSEC community programs

Additional resources