From the President's Desk
In 1964 the Beatles topped the international charts singing about “A Hard Day’s Night.” Fast forward to 2020, a strong economy and the lyrics: “It’s been a hard day’s night, and I’ve been working like a dog. It's been a hard day's night; I should be sleeping like a log”, are still appropriate for the GCP. We are always working to recruit new businesses and industry to Greene County. Of late, we have been “working like a dog” as our top priority has been to fill the numerous, 300+jobs in manufacturing; jobs that need able bodies and minds.
The phrase we “ALL” love to hear in a strategy meeting, “Think outside the box!” was coined in 1969 by John Adair. The challenges of COVID on our operations, along with the new challenge of recruiting employees, we have pushed ourselves to really “think outside the box” in 2020 and Mr. Adair, you should be pleased. In addition to our normal communication channels utilizing our partners The Greeneville Sun, WGRV, and the GCP Website, we have also utilized the following:
· Facebook: Facebook Event for our Virtual Job Fair, Virtual Flyer
· Instagram and Twitter
· WJHL
· Flyers: Handed 500+ flyers at Parks and Rec Halloween Drive thru and were also put in Greene County Schools students’ backpacks.
David Bowie sang, “Ch-ch-ch-ch-changes, turn and face the strange changes.” He had no idea how prophetic he was regarding COVID and communications. COVID has further reiterated that for our community ALL channels of communication, especially social media, are critically important and the communications strategy for the GCP has had to change if we are going to be effective. Managing these various channels are very time consuming and necessary to compete for employees and industries. As a result, we have created a new position, Public Relations Manager, to fill this role. More to come on this great news….
COVID has made us “turn and face the strange” as we continue to wear our masks, continually sanitize hands and spaces, as well as, be more creative in our communication and recruitment strategies. One thing that has not changed, is the GCP “working like a dog” to develop initiatives to change in order to not only meet the “strange,” but beat the “strange”.
Mask up and be safe so you can face the strange!
Jeff
