It's never too late to send out a press release as the excerpt below from our Marketing T.I.P.S. booklet shows. If you have already sent a release out about your book, you can extend your promotions by putting out a release about the news of awards or accomplishments that your book has produced. Editors love human interest stories. Our Marketing TIPS includes 27 tips on how to market your book. It comes free with every book order at First Edition Design Publishing.
A press release is something to think about for your marketing plans in the coming New Year.
-- Tom Gahan
Marketing Director, FEDP
A word about self-promotion. Some authors are
uncomfortable about self-promotion. Believe it or not,
nobody can promote yourself better than you can.
Unless you are ready to hire someone to promote your
book, which can be extremely expensive, it's up to you.
Nobody else is going to believe in your book more than
you do. If you are squeamish about self-promotion; get
over it. It's time to roll up your sleeves and get to work.
Let the world know about your book! If they don't
know the book exists - how are they going to buy it?
A world-wide press release is a good start. Remember,
people will only order your book if they know it exists,
what it's about and where to buy it.
A press release posted at on-line news sources makes your
story available to reporters and editors everywhere. You may also want to send a copy of your press release to your local radio and news sources.
When is the best time to release the Press Release? Wait
at least 60 days to ensure your book has been listed
across the greatest number of distribution venues. Your
book will be listed within a week at most venues,
however it can take 60 days or even a little longer to be
listed at all of them. Why should I wait? The fastest
way to lose a sale is if someone goes to buy your book
and it is not listed. They will not necessarily go
elsewhere. Readers like to buy their books where they
feel comfortable. That can be any one of thousands of
places. So just be patient and give it a little time.
A press release is perhaps the most efficient, most
economical way of advertising your book. Newspapers
as well as radio and television outlets pick up press
releases easily and frequently because they need news
to fill their empty slots. Media outlets also need to
inform and entertain their audiences. Therefore, the
more unique and interesting your press release
presentation, the more likely it will be attractive to
media people. Thus, chances of getting your
information published will be increased dramatically.
When a press release is done through First Edition
Design Publishing, it becomes a permanent footprint in
the virtual world. The search engines, such as Google,
Yahoo and Bing will house your release forever. A press
release sent out will reach all major search engines and
over 25,000 journalists and bloggers. Our press releases
will let the world know that your book is available
everywhere - in over 100 countries and over 100,000
- First Edition Design Publishing offers a professional press release writing and distribution service. We send news about your book to over 200 on-line outlets and editors.