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 Reconnecting Nebraska's Farmers and Grocery Retailers

Sponsored by your Nebraska Grocery Industry Association

A Message from Kathy Siefken, Nebraska Grocer Industry AssociationDon't forget our Nebraska Grocery Industry Association Annual Conference is fast approaching, July 24 at Champion's Club in Lincoln. I'm excited about the high-power lineup of presenters we have scheduled for you this year, including:

  • Preston Swincher explains how to unlock the power of generations for your strategic advantage.
  • Francie Kinney will walk you through the upcoming Labor Day promotion, showing how to tie print, web and social media together to present a unified marketing solution.
  • Ed Nix, a John Maxwell certified coach and teacher, will show you how to grow your organization by living leadership every day, not simply talking about it.
  • Franklin Covey Group Senior Consultant Les Kaschner demonstrates the Four Disciplines of Execution Practice that get extraordinary results from the executive level down to the department manager level of every grocery store.
  • And more.


Click here to get more information on the conference and the golf outing that follows. I look forward to seeing you there!



Kathy Siefken
Executive Director
Nebraska Grocery Industry Association
Nebraska's soybean farmers are proud to bring you this information to help answer customer questions
Nebraska soybean farmers and their checkoff are proud sponsors of the Farmer Goes to Market program, realizing that this program provides an integral link in the food system chain. The information provided in this newsletter is a key step in our educational initiative, providing consumers with information on our effort to provide them with a safe, affordable, abundant food supply.


An educational program produced by Food-Chain Communications and delivered to members of the Nebraska Grocery Industry Association. Farmer Goes to Market was established in 2008 to help bridge the growing gulf between today's grocery retailer and today's farmer, empowering them with full-chain knowledge to carry agriculture's true message to food consumers.


We take great pride in supporting Nebraska's agricultural foundation
The farm and ranch families represented by Nebraska Farm Bureau are proud sponsors of the Farmer Goes to Market program. We take great pride in supporting Nebraska's agricultural foundation. A key part of that effort is to make sure we produce safe and affordable food. This newsletter is an important part of our effort to connect the two most important parts of the food chain -- the farmer and the grocer -- with the goal of increasing consumer awareness and information about how their food is raised in Nebraska.


Navigating the New Food Movement:

Six Tips to Help Your Holiday Grillers
Feel Safer About their Fare  

Fear not the grill!

It's grown so repetitious across the Internet as to become conventional wisdom: Grilling red meat over a hot fire is the fast track to the cancer clinic. But is it really true? Here are six good grilling tips you can use to help reassure shoppers a Fourth of July cookout can and should be in their plans.

Competitive Commodity Insight:
Grilling Season Outlook

What's ahead for the grill-bound commodities?As the Fourth of July Holiday marks the "hump day" for summer grilling season, we take a look ahead at the rest of this summer and fall's projections for the commodities that go onto shoppers' barbecues.

Translating Food Technology:

Why do Pig Farmers
Put Pregnant Pigs in 'Crates?'

Why do pig farmers use gestation crates?Big retailers and food-service companies have lined up to announce they plan to require pig farmers to abandon use of a technology they've used for decades. So consumers rightly want to know: What ever caused farmers to think putting pregnant pigs in crates was a good idea in the first place? The answers might surprise you. Here's why farmers use this technology, why many argue it still permits the best stewardship for their animals, and why all is not as it appears in this contentious issue.
Don't miss our 2012 Conference and Golf Outing
Foresight on Food Politics:
What Do Food-System Critics Mean
When They Advocate for 'Community Grocers?'

What's a 'community grocer?'

As a new federal farm bill makes its way slowly through Congress, many critics of the modern food system are pushing to subsidize a new model of "community grocers," with the admirable goal of eliminating food deserts. Sound like it could be a boon to your business? Not necessarily. Here's why this particular vision of a future community food system doesn't include the profitable independent supermarket.


Meet your Farmers...

A Day in the Life of a Nebraska Farm Family   

Click here to hear from real farmers   

Watch as farm mom Hilary Maricle shares a day in the life on this sixth-generation Nebraska farm near Albion, which includes caring for cattle, corn, hogs and soybeans. Take a look at her busy day, and then leave any questions you have about why she does what she does to raise the food you sell.  

On the Lighter Side:
A Step by Step Guide to Spending
your Fourth of July in Country Style
Doin' up the Fourth country style!

Thank goodness the summer holiday has arrived. If you want to really celebrate the spirit of America, do it the way we do it in the country. A step by step guide to making the most of your down-home holiday. Happy Fourth of July to all!
Discover some truth in food