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Happy New Year

from You Rule Therapy!



  • Introducing our newest team member, Natalie Tinoco, AMFT
  • Groups continue at You Rule Therapy!
  • Meet our Associates!

I’m Nathalie Tinoco (she/her/ella), a registered Associate Marriage and Family Therapist (AMFT #150280) and a recent graduate of The Wright Institute Counseling MA Program. I’m excited to share that I’m now accepting new clients in my private practice, offering virtual therapy sessions across California under the supervision of Cynthia Hoffman (LMFT #40736) at You Rule Therapy.


As a bilingual (English and Spanish) clinician, I specialize in supporting the Latine community and children of immigrants. Being a child of Mexican immigrant parents and a gender-fluid individual, I deeply understand the complexities of exploring intersecting identities. My goal is to provide a safe and compassionate space where you can navigate these challenges and build a meaningful, authentic truth for yourself.


My therapeutic approach draws on psychodynamic theory, attachment theory, narrative therapy, and mindfulness techniques to meet your unique needs. I work with teens and adults, offering individual virtual sessions. My fee is $150 per session, and sliding-scale options are available.


The journey of healing and embracing an authentic life is rarely easy, but it can be transformative. I’d be honored to support you in understanding your story, background, and personal goals as we work together.


Nathalie Tinoco (she/her/ella) 

MA in Counseling Psychology, AMFT #150280

Phone: (341) 203-5649

Email: nathalie@youruletherapy.com 

Website: https://www.therapywithnat.com/


Groups for Men who have compulsive sexual behaviors using Harm Reduction!


Are you concerned with your sexual behavior?


  • whether it be:watching explicit sexual material (aka porn),
  • hooking up
  • or practicing any other type of consensual sexual behavior?
  • Does it feel compulsive or out of control for you?


We don't call it sex addiction.


We approach OCSB (out of control or compulsive sexual behavior - as defined by the participant) from a Harm Reduction perspective.


Groups are on Monday evenings from 6:00 to 7:15.

Virtually throughout California


We work with you from a Harm Reduction Perspective and help you align with your sexual health goals!


More information about our CSB groups here!

Harm Reduction Therapy Groups Continue!


Group Harm Reduction Therapy allows you to:


  • set short and long-term goals regarding substance use 
  • learn about the substances that you would like to change your relationship to
  • design a plan to change the way you use substances


All without using cookie-cutter approaches that don’t work for everyone.


These groups are designed to provide support for clients who are interested in exploring their relationship to substances and want to make change. Any positive change that may include moderation goals or abstinence from certain substances is explored.


In group, we discuss Harm Reduction strategies including the stages of change, "drug, set, setting" analysis, , dealing with the inner critic, family dynamics, and moderate goal setting, to name a few. Group therapy is designed to increase your awareness of your substance use and come away with strategies to better reach your substance use intentions.


There are 2 groups that meet on Wednesday Evenings:


5:30 to 6:50pm: THIS GROUP IS VIRTUAL FOR ANYONE IN CALIFORNIA.

(This group is currently full but we have a waitlist going)


7:10 to 8:30pm. This group is in person in the Mission district in SF for 2 meetings a month (the first and third Wednesdays) and virtually for the other meetings. This group currently has 2 openings.

More about our Harm Reduction Therapy groups here!

Meet our Associates!

Click here to meet the Associates of You Rule Therapy:Eliza, Ryan, Stefanie, Nathalie and Alanna


You Rule Therapy was created in 2018. We are a private practice that supervises Associate MFTs/PCC's/ ASWs from a Harm Reduction perspective.


About the Founder: Cynthia Hoffman, LMFT


Cynthia has been practicing, teaching and supervising using the principles of Harm Reduction Therapy for over 24 years. She has run Harm Reduction Therapy groups for those 24 years as well, 15 of those years for clients in a private practice setting.


Cynthia is committed to working with people who use substances, using this compassionate, relevant and effective set of interventions. She helps the therapists at You Rule understand and work with people who use substances. Her intention is to pass on this beautiful practice of meeting people where they are in an effort to help create connection and help people make lasting change. Cynthia is also a sex therapist and specializes in working with those with sex/drug linked behaviors. You can reach Cynthia by text at 415-987-5578 or via cynthia@youruletherapy.com


You Rule Therapy welcomes clients across gender and sexuality spectrums, as well as those who engage in consensual sexual behaviors including but not limited to kink and polyamory.

You Rule is committed to the continuous pursuit of culturally responsive and trauma informed care.


Call today at 415-987-5578 or reach out via email.