Volume 109
April 27, 2022
  • Habit 2
  • Physician Referral Metrics
  • Take Science Seriously™
  • Don’t be $alesy!
  • Begin With the End
  • Professional Postcards

Last week’s Guggenheim visit illustrated form ever following function. Segueing from physical to mental architecture, this week we Begin With the End in Mind®.
From Steven Covey’s The Seven Habits of Highly Effective People, Habit 2...

“means to begin each day, task, or project with a clear vision of your desired direction and destination, and then continue by flexing your proactive muscles to make things happen.

“Based on imagination is the ability to envision in your mind what you cannot at present see with your eyes. It is based on the principle that all things are created twice. There is a mental (first) creation, and a physical (second) creation. The physical creation follows the mental, just as a building follows a blueprint.”
In current form(s), does your physician referral program see great success by these metrics?

  • More prominent Doctors and their colleagues habitually referring patients
  • Increasing quantity and quality of monthly medical referrals
  • Diversity in referral sources, including comorbidity-related specialists
  • Growing recognition of your hearing care expertise
  • Practice growth momentum driven by professional partnerships

If clearly evident, your exceptional success should trigger virtuous cycles. Let’s Talk.

If NOT seen, can you envision it? If on the cusp or sought, our proven blueprint delivers co-creation pathways.
Our Take Science Seriously™ issue framed how to integrate Better Hearing is Better Healthcare disciplines.

As stated, “Akin to clinical protocols, systematic awareness plans and logical action steps define blueprints for optimal outcomes. With which medical specialists should select Did You Know? comorbidity information be shared? To successfully plan intuitive networking, profile current referral sources and identify clinical interests their websites indicate. Are they primary care and internal medicine doctors treating an array of medical conditions or specialists like endocrinologists, neurologists, oncologists or psychologists with distinct therapeutic focus? Either way, your patient-centric platform for communication wellness dialogue should be nurtured to benefit all involved.”

What to avoid? Respectfully, while community outreach dialogue often defaults to device features, this usually counterproductive approach precludes second chances to make first impressions. Interdisciplinary referral sources are most attentive to your reputation and patient care excellence. Avid readers remember:

The moral of the story, Don’t be $alesy!

Back to detailing Dementia: 

Beginning with the End in Mind, our Strategic Goal is growing physician referrals with these prioritized target audiences:

Beginning with your Diligent Efforts, our Relevant Educational Content has chronicled Pearls of Wisdom™ research synopsis, canvas artwork, matching handouts and point of care displays. Now, we rediscover Effective Contact Methods which reputably and affordably stay in touch with 100’s of healthcare providers.

This key issue recounted, “I am frequently asked, do you have professional looking and practice-branded designs we can mail to patients and referring providers?” 

Our physician referral postcards make it easy:


With time scarcity hindering multitudes of doctor visits, targeted mailings realize sequential benefits of raising whole person care awareness.


Many wonder how time consuming “Educate Well Monthly” mailings will be. As a value-added service, from database merge to stamping and mailing, we handle that, complimentary. Turnkey, for your benefit and since June is Brain & Alzheimer’s Awareness month, starting now is ideal.

Prior to and during June 21st Summer Solstice “The Day with the most light is the day we fight®.” Please explore this wealth of resources and join people globally fighting the darkness of Alzheimer’s through chosen fundraising activities. In 2022, 2023 and beyond, your compassionate team will demonstrate community leadership by shining a light on this debilitating disease and how hearing relates to it.

Next week’s issue introduces another systematic program to stimulate physician referral networking effects. Would you like to Hear the Fax™?
Bruce Essman
CEO
High Definition Impressions (HDI)



314.276.7392

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