The Holiday
Homestretch Is Here!
       Gift Biz Buzz tm  Your Industry Connection
               Featuring New Product & Trade Show Info For Gift Retailers
NY Now
Leanin_ Tree
Galassi Foods
Keystone Wholesale Market
Annalee Dolls
Gallant Greetings
Philadelphia Gift Show
Gallery of Gifts
Expo NorthWest
Candles _ Spa
Edibles_ Etc.
Trade Show Calendar
These 5 festive tips
can help your sales team
finish in first place.
SunLeaf KP Home Collection
1. Sing Along
Try a creative twist on "The 12 Days of Christmas" to have some fun and get folks in the spirit of the season. You can personalize the song to suit your gifts. "On the first day of Christmas my true love gave to me...a music box with its own key! On the second day of Christmas my true love gave to me...2 candle sticks and a music box with its own key!" You can place the modified lyrics in your ads and throughout your store. Everyone will look forward to your next installment. Offer special discounts on the gifts you mention in the song to keep customers coming back.
RCS Gifts Woolpets

2. Early Bird Advantage
Encourage your shoppers to buy now before the holiday rush. You can offer your VIP customers the convenience of delayed payments or layaway plans. Help folks choose their special presents while your inventory is plentiful. Studies show that buyers will expand their shopping list and spend more with flexible billing. Feature this benefit on your website and social media to stay top of mind with your patrons.
Timeless Traditions Earth Rugs
3. Inspiration Awaits
Delight your customers with gift ideas you'll encounter at trade shows, expos and conventions. Eat, drink and be merry while you look for best sellers and trends in categories ranging from holiday specialties to home décor to gourmet foods. You'll also find kids products, greeting cards plus many more presents just perfect for your shop. The Gift Biz Buzz Show Calendar helps you plan your trips with timely information about upcoming events.
Lancaster Mall Brice Caldwell Inc.

Hubbard Peanut Co. 230 Fifth Ave.

4. Winter Scene
A kids' coloring contest is an ideal way to bring families into your shop. Pick a popular theme like snowmen, nutcrackers or mittens. Print flyers with the image and encourage youngsters to fill in the pictures with their unique touch and favorite hues. You can post all the entries on a bulletin board or in your window displays. Then have customers vote on their top choices within age groups like under 5 years old, 6-12, or teens. Prizes can be one of your products or a gift card from your store to use in the future.
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5. Santa's Sidekick
Make it a happier holiday for some folks in your city. Volunteer to be the designated drop-off site in your area for local donations. Set up your shop for programs like Toys for Tots and other worthy charities. Customers will welcome this easy way to help others. Plus during their shopping trips, your visitors will often buy gifts they wish to contribute to their favorite causes.
Country_ Primitive _ Folkart Toys _ Games

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               Featuring New Product & Trade Show Info For Gift Retailers
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